Stereoscopy
(often abbreviated to 'stereo' or ‘3D’) adds the extra dimension
of depth to images, both moving and still, real and computer-generated.
Inition offer an unrivalled range of stereo viewing solutions
and content suitable for a single viewer to hundreds.
We have installed stereo theatres, both permanent and temporary, the world
over.
Inition has many years' experience providing
the latest stereoscopic content, hardware and customised solutions to
our customers. In addition to our stereoscopic production facilities,
we are able to provide a wide range of 3D display technologies. These
include large projected, small-screen, active LCD shutter glasses,
passive polarised glasses, both circular and linear or autostereoscopic
(glasses-free) displays.
Our demo
studios in both London and Melbourne offer the largest collection
of commercially available 3D display solutions under one roof and are
the only place to assess various technologies side-by-side.
 
Glasses-free screens
such as the Philips WowVx allow the 3D image to be viewed without glasses from a wide range of angles
and distances. They are a relatively new addition to the 3D display market
and open up a wide range of new opportunities to exploit 3D imagery.
These
screens are ideally suited to situations where an eye-catching display
is required, for example:
- Digital signage
- Retail display
- Museum, gallery and exhibition displays
- Scientific Visualisation
The passer-by is able to see the full
3D imagery without having to stand in a particular place or wear special
eyewear: something that has not been possible until recently.
3D Projection:
Inition's Duality
3D projection system provides affordable, high quality stereoscopic
projection, allowing audiences large and small to watch immersive stereo
3D video using inexpensive passive polarising glasses. Each system is
tailored to meet individual requirements and can be supplied with front
or rear screens in a wide range of screen sizes, ceiling or floor mounted.
This type of 3D display sets the standard for effective 3D, surpassing
all autostereo (glasses-free) systems, and is based on the same technique
used in most 3D IMAX cinemas (but in digital form). Inition’s Duality
systems are ideal for 3D post-production environments for productions
destined for the new wave of 3D digital cinemas equipped with RealD and
Dolby Digital 3D equipment. They are also design for high-end medical,
engineering, oil and gas, architectural and molecular and other 3D data
visualisation.
Inition's Duality systems have been installed in over
150 venues including:
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Reebok relaunch Amir Khan deal with 3D film
20 March 2008
Inition were proud to be involved in making a short 3D film of boxer Amir Khan training at his new gym. Inition provided a stereographer, post-production and 3D projection for the film which was shown at London’s National Film Theatre to an audience of press and media to relaunch Amir’s deal with Reebok.
The reaction was fantastic and secured coverage in the national press. In a interview with The Sun, Amir said: "The way they did it was brilliant...If anyone wants to fight me, just look at that. I'm looking at it and thinking 'if I was fighting Amir Khan, what would I do?', and I looked at it and thought 'forget this!'."
The Guardian commented: “The clip duly finishes with a giant Khan repeatedly punching a theatre full of journalists in the face. Which is indeed cool and different.”
Client: M&C Saatchi / Reebok
Director: Duncan Humphries (Can Communicate)
Watch it in 3D with red/blue glasses here
Coverage, including video from the event in The Sun
Guardian Coverage |
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The3DFirm Completes World First Live 3D Satellite Transmission
17 March 2008
On Saturday March 8th Inition, in conjunction with The 3D Firm, staged the world’s first live 3D screening of an international sporting event: the Six Nations Rugby match between Scotland and England. The match was beamed live from Scotland to a venue in West London in front of an invited audience of industry and press. A number of new 3D technologies were deployed at both the game and the screening venue.
The3DFirm worked with BBC Resources to produce the 3D transmission from 3 stereo camera positions which were sent via satellite to the London venue.
The3DFirm is a European-based alliance between Axis, Inition and Can Communicate, formed to provide a comprehensive solution for delivering high quality stereoscopic 3D experiences that entertain, influence and engage audiences.
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Inition’s 3D Dragon
takes on The Stig at the MPH show 07
24 October 2007
After two years’ successful collaboration deploying 3D at
the MPH show, Inition are back with their own animated creation:
the missile-and-laser-firing, flame-breathing speed enforcement
technology of the future! The climactic sequence involves a battle
between Inition’s 3D dragon and "The Stig", famed
for his appearances in the popular Top Gear show on the BBC. You’ll
have to attend the show to find out who wins…
MPH is a unique concept that combines a display
of the finest cars on the planet and a stage show hosted by Top
Gear presenters Jeremy Clarkson and James May.
Dates:
Earls
Court, London: 1-4 November 2007
NEC,
Birmingham: 8-11 November 2007
http://www.mphshow.co.uk
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“Huge success”
for Inition with Rolls-Royce Installation
04 September 2007
Inition supplied hardware and consultancy for
Rolls-Royce's Boeing 787 installation at the Future of Flight Aviation
Center in Seattle.
The 3D interactive exhibit, comprising three
Philips 42" 3DWOW screens suspended above a launch engine,
has been viewed as a huge success by both Rolls-Royce and the Future
of Flight.
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Inition present world first product: the WOWzone
no-glasses 3D video wall
03 September 2007
Following on from Inition’s world-first installation of an
autostereo (no-glasses) 3D video wall in London in 2005, Inition
are excited to launch the WOWzone from Philips in the UK. Consisting
of a 3 x 3 wall of nine 42” 3D displays, the WOWzone takes
no-glasses 3D to its largest size to date.
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Free download:
3D Combobulator
24 January 2007
Inition's 3D Combobulator is now available to download FREE. The
3D Combobulator is a showcase of real-time and photographic 3D content
that works on a wide range of stereoscopic displays. It is useful
for showing off the potential of 3D displays and also for performing
side-by-side comparisons of different displays. It comes with a
library of 3D models and 3D photographs.
Click
here to download the 3D Combobulator |
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Inition return to £1million car
show with double the 3D
24 October 2006
Inition are again to deploy a number of new technologies for a
large-scale stereoscopic 3D projection at the upcoming MPH '06
show at Birmingham's NEC and London's Earls Court. MPH is a unique
concept that combines a display of the finest cars on the planet
and a stage show hosted by Top Gear presenters Jeremy Clarkson
and James May. Inition have been called in again after the huge
success of the 3D sequences at MPH 05. This year there are to
be two explosive 3D sequences but you'll have to attend the show
to find out more…
Dates:
Birmingham NEC: 26th-29th October 2006.
Earls Court, London: 2nd-5th November 2006. |
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3D
Combobulator |
Real-time and photographic
3D content showcase. Free download. |
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3D
Displays 
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