For the promotion of the new Toyota IQ Inition worked with digital agency Glue to create an interactive experience that engaged viewers.

Further development of MagicSymbol enabled the campaign to utilise new features, more effectively communicating Toyota’s brand message. To convey how much had been packed into the new IQ, an exploded view using over 200 separate parts of the IQ was animated, and in the end product, activated by rotating the card in front of the camera. To create the sensation of driving Inition set the directional tilting of the MagicSymbol card to enable the user to drive the IQ in a road setting that supports the dynamic visuals of Toyota’s new IQ campaign.

For more information, see MagicSymbol.com

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	Inition MagicSymbol	Versatile interactive technology developed by Inition.