Popular children's card game Top Trumps launched its first ever 3D collection at Hamleys Toy Store, London. The new 3D packs use Inition’s MagicSymbol technology and extends game play to an interactive on-screen experience.
Players simply hold the cards in front of a web cam and MagicSymbol technology unlocks immersive 3D augmented content, posing new questions and displaying live stats as the player interacts with the computer. The first Top Trumps game to go 3D was Bugs where a life-size tarantula literally jumps out of the players hand. Inition did all the 3D CGI work and animated the characters to enable user interaction and control.
3D versions of Horrible Histories, WWE (World Wrestling Entertainment), Transformers 2, Star Trek, Ben 10 Alien Force and Spongebob Squarepants are out next.
Top Trumps 3D Launch at Hamleys, London. June 2009.
Inition’s in-house software and graphics team have been developing MagicSymbol for several years and have delivered a wide range of AR applications from marketing to educational, scientific to retail. Inition are at the forefront of the augmented-reality market pushing the boundaries of how to use and deploy AR technology. For more information see www.magicsymbol.com or contact us on +44 (0)20 7613 5004. To experience Top Trumps 3D visit www.toptrumps.com.
Top Trumps Leaps into 3D Action
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