As demand for 3D products, services and expertise grows, Inition has made five new appointments this summer to expand the team and meet client requirements. Inition’s Interactive division has hired Producer Mark Peal to manage workflow and oversee the delivery of all interactive projects. Mark previously worked at Phillips amBX Division where he was responsible for third party creative management.

Stephen Gaukrodger also joins the Interactive team as Software Developer and will be developing Inition’s augmented reality software MagicSymbol and working across a wide range of interactive projects. Stephen’s specialism is in Advanced Human Interfaces and his background includes creating 3D interfaces for air traffic control and building 3D simulators for motorised wheelchairs.

Bolstering Inition’s 3D Production division is Peter Collis who joins from leading camera equipment specialist Panavision. Peter now heads up Inition’s 3D Camera Maintenance, overseeing the rental kit and attending shoots. Johnny Johnson joins Inition’s 3D Technologies Centre as 3D Camera Systems Sales Consultant with over 5 years experience in production equipment and camera rental, and Guy Simon joins as Technical Assistant.

Meet the full team here.