To promote QinetiQ’s new threat-detection and classification software, Optasense™, Inition were commissioned to create 5 MagicSymbol stand attractor animations that would effectively communicate the unique benefits of Optasense when compared to rival systems.

With this in mind the programmers and 3D artists at Inition combined video and audio synched with 3D animation to create eye-catching visuals which effectively drew the crowds to QinetiQ’s stand at the 2008 International Pipeline Exposition held in Calgary, Canada. The event was attended by delegates from around the world.