To unveil Portugal Telecom’s new company branding Arcstream contacted Inition to implement MagicSymbol using a never-before-seen method at a large scale event.

Projected on to a massive 26.9m screen lit using 6 projectors, high quality broadcast cameras were also utilised to allow for maximum integration of MagicSymbol with the AV equipment and sequencing systems.

The event held for Portugal Telecom stakeholders and the media, saw Zenial Bava CEO of Portugal Telecom take to the stage and give various presentations throughout the day before the final unveiling of the company's new logo to audiences of up to 5000 people. Henrique Granadeiro Chairman of Portugal Telecom, along with the board of directors also joined Mr. Bava on stage to experience holding their new logo in augmented reality.