For the launch of the BBC’s flagship Saturday night TV show Merlin, Inition were briefed to recreate the magic of the show using our MagicSymbol technology, for a joint cinema and website download campaign.

Installed in 10 cinemas across the UK, Merlin MagicSymbol Kiosks wowed thousands of cinema-goers with magical animation and exclusively shot video content featuring actor Colin Morgan in the title role.

Over the 3 week cinema campaign period MagicSymbol was deemed a highly successful campaign when compared to other marketing campaigns in the same environment, with 45% of cinema goers directly interacting with the Merlin MagicSymbol installation. Sample the magic yourself by downloading the software here (PC+webcam+printer required), or on the BBC’s Merlin site.

Take a look at the BBC press release for more information, or for more on MagicSymbol, go to www.magicsymbol.com.