To celebrate 120 years of exquisite craftsmanship in Diamonds, De Beers is launching an exhibition in the world-famous department store, Isetan, in Tokyo. Inition's sister companies: Holition, experts in advanced 3D technology applications for retail; and Pointy Stick, a newly-formed 3D production company, created a bespoke stereoscopic 3D film that captures the wonder and beauty of De Beers jewellery.

The 3D film will be shown on glasses-free Alioscopy screens in the store windows of Isetan. It will be shown as part of the Art of Craftsmanship exhibition and will run from 1st - 21st July 2010 in all the windows of Isetan, giving consumers an insider view of De Beers Diamond Jewellery through exquisite and captivating photography and auto-stereoscopic displays.