To promote Croda International's new omega 3 technology PureMax™, Inition worked closly with Croda to design a character that would promote their brand in the format of a competition at up and coming trade shows.

“It was great to see Mr Puremax come to life in a 3D animation! A really original way to draw people to our stand at Vitafoods in Geneva this May, proving to be an effective way to introduce current and prospect customer to our PureMax™ offer in a fun and novel way. We can’t wait to put it into action at another exhibition later in the year!” Laura Kelly, Croda Health Care, Marketing Co-ordinator