News  Philips WOWvx 3D Commercial
Inition Help Put the 'Wow Factor' into Philips 3D Commercial
16/01/08

Inition provided stereoscopic consultancy for the project which involved a stereoscopic studio shoot, CGi content and 2D to 3D-converted slow-motion content. An Inition stereographer supervised the stereoscopic shoot which involved various actors performing against green screen. A Sony Cinealta side-by-side stereo rig was used alongside a Panasonic Varicam for slow-motion shots.

Inition converted the 2D Slow-motion material and left/right stereo shots into the 3D depth map format required by the Philips display.

All post-production and CGI were completed by The Intro Partnership who worked closely with Inition throughout the project.

The final piece shows off various types of content from games to films in 3D and was designed to show off Philips glasses-free WOWvx 3D display technology.

Offering enhanced depth performance and exciting out-of-screen effects, this technology is utilised in both the Philips 42" 3DWOW and the Philips 20" WOW screens.

To download the ad, please click here and click on "WOWvx_brand.s3d" (viewing requires Philips screen).