Inition News Feed

3D African Wildlife Pilot: �Distant Thunder�

Inition — Thu, 08 Apr 2010 00:00:00 GMT

World-renowned wildlife filmmakers Deeble & Stone have partnered with Inition to co-produce a 3D wildlife pilot in Africa. The shoot took place in Kenya and was produced in association with equipment manufacturer P+S TECHNIK. The pilot is narrated by Sir Ian Holm and will be screened for the first time on 1st June 2010 at Dimension 3, Seine-Saint-Denis, France.

The stereoscopic production is a pilot for Deeble & Stone�s forthcoming theatrical film �Distant Thunder�. Set against spectacular Kenyan landscapes, the film follows a family of African elephants as they struggle to survive when drought strikes their homeland. Filming took place in Kenya�s Tsavo East and Amboseli National Parks and features a wide variety of filming techniques, from macro to hand-held gyro-stabilised to scenic time-lapses whilst following the elephant family on their epic journey.

It was produced in association with P+S TECHNIK who supplied a SI-2K camera, a 3D Standard Mirror rig and a OneBox DIT workstation. Silicon Imaging supplied an SI-3D camera system and Stereotec a side-by-side rig. Initial post and stereo adjustment was conducted on Iridas Speedgrade at Inition, before finishing post production in Spain at Apuntolapospo. The sound design and mix were produced by Wounded Buffalo, with original score by Guy Michelmore.

LG 3D 'Rare Butterflies'

Inition — Thu, 13 Jan 2011 00:00:00 GMT

Project: 'Rare Butterflies' 3D Cinema and TV Ad
Client: Framestore
Brand: LG
What we provided: 3D Camera system, crew, stereography.

Project: 'Rare Butterflies' 3D Cinema and TV Ad
We provided: SI-2K 3D Camera system and crew including stereographer.

As part of LG�s multi million pound 3DTV campaign, Inition helped Framestore shoot a 3D cinema advert which aims to show film-lovers how the 3D experience can be recreated in their living rooms.

The campaign for Mindshare was directed by The IT Crowd star Richard Ayoade. It features comedy duo Tim Key and his sidekick Lloyd Woolf who take viewers on a brief history of 3D through to latest developments and what the future holds.

The advert is a tongue-in-cheek take on current formulaic 3D showreels and starts with Woolf dressed up as Godzilla destroying a cardboard city below him. The ad then pans through other popular 3D viewing genres such as football and rare butterflies, before ending in a stage set front room with Key and Woolf on the sofa and the strap line "Bringing the magic of 3D home with LG".

The advert was shot in one take on Inition's SI-2K/Neutron camera system. Inition's Andy Millns was the stereographer on-set. Post-production at Framestore included adding VFX to the live action sequence which was on-lined by respected VFX artist and post-production consultant David Cox.

Inition On Motion Capture Roll

Inition — Wed, 11 Jun 2008 00:00:00 GMT

Inition are on a motion capture roll this year as we advise more companies on the best solution for their needs. Top Animation Companies and Universities are among those that received delivery of systems from Inition this past year. Inition's independent take on the industry, knowledgeable advice, competitive prices and personal support means more confidence when it comes to purchasing.

Click the image to view some of the highlights from the past twelve months.

The Sky's the limit for 3DPrinting at ThingLab

Inition — Tue, 24 Jun 2008 00:00:00 GMT

The brief was to design and 3D print a lightweight but strong articulated rig capable of holding a camera for taking panormaic images while flying hundreds of metres up on a kite! Simple: use a ProJet 3000 3D printer from 3D Systems to 'print' the prototype in 3D. The camera would have to be held securely to the kite line while allowing it to be pointed in any direction and take hundreds of pictures fully automatically.

3D Printing technology showcased in contemporary art exhibitions

Inition — Mon, 26 Sep 2005 00:00:00 GMT

Chris Cornish, Inition's 3D Artist and Scanning Specialist, has utilised the latest 3D printing technology for two art exhibitions due to open in October. With the support of 3D systems, a series of sculptures depicting highly detailed landscapes and architecture will be shown at the exhibitions in London and Paris.

Inition Launch 3D Scanning and 3D Printing Service

Inition — Tue, 26 Jul 2005 00:00:00 GMT

Inition are pleased to announce the official launch of our 3D Scanning and 3D Printing Bureau Service. Based upon the latest 3D digitising and solid imaging technology, our experienced technicians provide an efficient and affordable service.

3D Scanning - Whatever your application, our wide range of solutions - including high resolution laser scanners, optical digitizers and photogrammetry - will deliver the results you need.

3D Printing - Produce superior quality, durable physical models from your 3-D design data - or if you do not have a 3D model of your 2D design, no problem, we can create this for you too.

To receive a quotation for either 3D Scanning or 3D Printing services please e-mail us, or use the links below.

3D World rate Inition's 3D printing service as 'light years ahead of the competition'

Inition — Thu, 26 Jan 2006 00:00:00 GMT

Inition's new 3D printing service was included in issue 75 of 3D World magazine, one of the 3D community's most widely read and respected magazines. The article 'must-have kit for 2006' lists a range of ground-breaking or prototype technologies sure to be a big hit in the coming year. To find out why 3D printing will change your 3D world, visit the links below.

Inition Produces Live Six Nations Rugby Broadcast in 3D

Inition — Wed, 10 Feb 2010 00:00:00 GMT

Cinemas around the country are to screen England�s home RBS Six Nations games live in 3-D. Archibald Ingall Stretton commissioned 3D specialists Inition to produce the matches which are set to become the largest ever UK sports events to be broadcast live in 3D.

Forty Odeon and Cineworld cinemas will screen the matches, beginning with England�s official centenary game, against Wales on February 6, as part of a deal with O2, the England sponsor. The match against Ireland on February 27 will also be screened live in 3-D. Tickets go on sale from January 29.

Using the latest 3D camera technology, the matches will be captured from seven camera positions to provide a comprehensive view of the game and will include replays, match statistics and on-screen graphics. Inition is working with outside broadcast experts SIS Live and will use 3D 'Quasar' rigs from Element Technica for the shoot. Broadcast graphics specialists Wurmsers are creating bespoke stereoscopic graphics for the game. The BBC is the UK TV rights holder for the 6 Nations � played between England, Scotland, Wales, Ireland, France and Italy � and will assist O2 in the broadcast.

Inition has worked on a number of 3D productions from football and ice hockey to track and music events. Inition were also the 3D experts behind the 3D transmissions of England�s clash with Scotland at Murrayfield, in 2008, as part of a 3D test for the BBC.

Inition and Absolut Vodka in 3D PowerPoint First

Inition — Mon, 23 Nov 2009 00:00:00 GMT

Stream Worldwide approached Inition to create a 3D PowerPoint presentation for Pernod Ricard UK�s top selling brand label Absolut. The presentation was for their annual sales and marketing conference which was held at Twickenham Rugby Stadium in September 2009.

Lee Spooner headed up Inition�s team to create the stereoscopic 3D CGI content based around the latest ad campaign for Absolut. The creative featured a 3D Absolut vodka bottle, paper animated lanterns and animated text. These were then rendered out as stereoscopic 3D video files and integrated into the latest cutting edge 3D power point software: S3D Presenter. James Marks and Inition�s technical team projected this onto our spectral 240 3D stereoscopic screen (426x320cm) from our duality 3D projection system.

S3D presenter software is a high-end dynamic 3D PowerPoint presentation add on that allows slides to be played back in real time and integrated with pre rendered 3D video files. Inition is one of the first companies in the UK to offer this service.

Inition bring Sharp's new high-end 3D notebook to the UK

Inition — Wed, 09 Mar 2005 00:00:00 GMT

Following on from the success of the World's first 3D notebook (the Sharp Actius RD3D), Inition are proud to be able to announce the arrival of the Sharp's next-generation 3D notebook, the Actius AL3DU. The AL3DU offers enhanced 3D graphics performance, gigbit ethernet, GeForce Go 6600 graphics and a Pentium M P750 processor. It also comes with TriDef player allowing real-time 2D to 3D DVD conversion.

Inition Complete New 3D Production for Amersham Plc

Inition — Tue, 05 Aug 2003 00:00:00 GMT

With the future provision of a Government approved repository for radioactive waste uncertain, Amersham has developed a strategy to manage its own waste in a safe and responsible manner. Inition produce a stereoscopic 10 minute film incorporating live action and 3D computer generated content, to demonstrate this new technology.

Pioneering Waste Management System Visualised

Inition — Sun, 23 Feb 2003 00:00:00 GMT

Amersham's high standards of safety and environmental management are demonstrated in this, the latest in a succession of 3D Productions provided by Inition.

Amersham demonstrate new carbon 14 and tritium recycling plants

Inition — Fri, 13 Sep 2002 00:00:00 GMT

Following previous successful 3d productions, Inition provide Amersham with 3D production to explain the workings of another of their portfolio of recycling plants.

Inition help Amersham to demonstrate new radioactive waste processing facility

Inition — Tue, 12 Feb 2002 00:00:00 GMT

Following the commissioning of a number of very successful stereo presentations, Amersham Plc. called again upon Inition to create a stereo visualization of their new Sea Drum Handling Facility.

Town Planners Won Over by Virtual Reality

Inition — Thu, 16 Aug 2001 00:00:00 GMT

Local residents, Councillors and town planners have been won over by the use of Virtual Reality technology as healthcare and life sciences experts Amersham PLC obtained planning permission for the first phase of a major redevelopment of their Amersham Laboratories, Little Chalfont, Bucks.

Reebok relaunch Amir Khan deal with 3D film

Inition — Thu, 20 Mar 2008 00:00:00 GMT

Inition were proud to be involved in making a short 3D film of boxer Amir Khan training at his new gym. Inition provided a stereographer, post-production and 3D projection for the film which was shown at London�s National Film Theatre to an audience of press and media to relaunch Amir�s deal with Reebok.

The reaction was fantastic and secured coverage in the national press. In a interview with The Sun, Amir said: "The way they did it was brilliant...If anyone wants to fight me, just look at that. I'm looking at it and thinking 'if I was fighting Amir Khan, what would I do?', and I looked at it and thought 'forget this!'."

The Guardian commented: �The clip duly finishes with a giant Khan repeatedly punching a theatre full of journalists in the face. Which is indeed cool and different.�

Client: M&C Saatchi / Reebok
Director: Duncan Humphries (Can Communicate)

Amphibious 3D

Inition — Wed, 17 Mar 2010 00:00:00 GMT

Project: �Amphibious� 3D Feature Film
Client: Komodo Films & Fu Works
What we did: Consultancy, Crew, Stereography

Brian Yuzna�s much anticipated 3D monster film Amphibious has wrapped and is now in post production in Belgium at Galaxy Studios. The Netherlands/ Belgian/ Singaporean co-production will be the first 3D movie ever made in Southeast Asia.

Inition�s Asia Pacific office worked with Komodo Films providing consultancy on pre-production, storyboards, camera and monitoring equipment and post-production. The shoot took place over 2 months in Jakarta where Inition�s Head of Production for Asia Pacific Markus Stone was the lead Stereographer and headed the 3D department.

Markus commented: �This was a complex 3D shoot, and was produced in often challenging conditions including the Javanese jungle, on board a boat and in a studio that was a humid 36 degrees every day with the air conditioners turned on. It just goes to show that great 3D is possible on a budget.�

Amphibious Wins �Best Feature� at European 3D Awards!

Inition — Thu, 20 Jan 2011 00:00:00 GMT

Project: �Amphibious� 3D Feature Film
Client: Komodo Films & Fu Works
What we provided: Consultancy, Stereography

Project Overview:
Brian Yuzna's 3D monster film Amphibious has won 'Best Feature' at the 3D Stereo Media European 3D Film Festival. Criteria included 3D quality, understanding of 3D grammar, script and overall quality of the film and it was judged by a panel of industry experts including renowned Belgian Stereographer Kommer Kleijn.

The film follows the story of a giant prehistoric sea creature that terrorises the occupants of a remote fishing platform off Sumatra. Directed by horror veteran Brian Yuzna (Reanimator) and starring Michael Pare (Bloodrayne, Virgin Suicides) the film has made several appearances on the festival circuit.

Inition�s Asia Pacific office worked closely with Komodo Films and Fu Works providing consultancy and stereography during production. The film was shot in Jakarta over a 2 month period.

Batman moves to top of games chart with help from Inition

Inition — Tue, 08 Sep 2009 00:00:00 GMT

Batman:Arkham Asylum is at the top of the UK, US, French, German, Swedish and Danish video game charts, thanks in part to a top-notch motion capture system provided by Inition Ltd.

When London games developer Rocksteady started their PS3, Xbox360 and PC game based on The Dark Knight two years ago, they contacted Inition to help provide the right motion capture system for their in-house studio. Inition's Jeff Ferguson provided a top of the range Vicon system based on the requirements of top-end video game production, and now the fruits of their efforts have paid off with a Guinness Book of World Records award for "Most Critically Acclaimed Superhero Game Ever".

ThingLab Reviewed in 3D World Article

Inition — Mon, 07 Jan 2008 00:00:00 GMT

Inition's 3D printing and scanning service - ThingLab - was reviewed in issue #97 of 3D World magazine (December 2007). We were challenged to produce a 85mm high figure from a character file, fix blemishes and return the model within a strict deadline. The end result was described as 'superbly crafted'.

World Future Energy Summit Benefits from MagicSymbol

Inition — Fri, 23 Jan 2009 00:00:00 GMT

The World Future Energy Summit was the setting for another remarkable use of Inition�s augmented reality MagicSymbol Technology.

To fully explain the hydrogen energy process in an engaging way to prospective clients, Inition worked with Atticus to produce an animated hydrogen energy plant that would identify the various stages of the process along with the added environmental benefits in the form of carbon capture. After this animation some lucky participants were awarded prize

Audi A1 Launches with Interactive MagicSymbol Campaign

Inition — Mon, 07 Jun 2010 00:00:00 GMT

Inition's web-based augmented reality application MagicSymbol has been used in Audi's latest campaign promoting the forthcoming Audi A1 compact hatchback. Interactive touch-screen kiosks are being installed in Audi centres nationwide to allow customers to interact with a 3D 'photo-real' version of the car before it arrives in showrooms this autumn.

By downloading special software from www.audi.co.uk and printing out a 'MagicSymbol' the same special effects can be replicated at home on webcam-equipped computers. Users simply hold up a special 'MagicSymbol' printed in the A1 brochure or downloadable from the internet, and the technology recognises this and merges an A1 model into real footage in real-time.

Users can rotate the car, expand or contract it, roll it forwards and backwards and pan right into the interior by simply moving the MagicSymbol pad in relation to the web cam. The technology will enable customers to get a real 'feel' for the A1, before it hits showrooms in October.

Inition Exhibits at Autodesk 3D Technology Roadshow 2009

Inition — Tue, 30 Jun 2009 00:00:00 GMT

Inition is participating in Autodesk�s 3D Technology Roadshow hosted by bluegfx at the London Transport Museum on 2nd July. Inition will be exhibiting a range of 3D design and visualisation technologies from motion capture and stereoscopic content creation through to the latest in display technology.

On show will be the 46� Hyundai LCD incorporating Xpol micro-polarisers � a glimpse to the future of home 3DTV. Also on display will be the Sensable Phantom Omni haptic device in a workflow between ClayTools and 3D Studio Max.

Inition will also be screening a video demo of their Organic Motion Stage System: the world�s first markerless motion capture system.

For more info or to register: www.bluegfx.com/roadshow.php.

Aviva Stadium 3D Experience

Inition — Tue, 10 Aug 2010 00:00:00 GMT

To mark the opening of Dublin�s new Aviva Stadium at Lansdowne Road, Inition helped Irish production company vStream create an interactive 3D video experience for fans attending the stadium.

To create the personalised 3D point-of-view experience, Inition provided steadicam-mounted 3D camera systems and technical crew to shoot a series of clips at matches including scenes from the changing room, running onto to the pitch, through to actual game play.

The 3D Experience takes place place in a mobile simulator with 14 booths which will be at the stadium during match days and travel around the country attending major sporting events. Fans can upload an image of themselves and be featured in the 3D experience which plays on a 24?inch Hyundai 3D LCD screens also supplied by Inition.

The interactive game places the viewer in the heart of the game � as if they were a professional football or rugby player - and recreates the rush of playing in front of a full capacity 50,000 Aviva Stadium audience.

It�s a wrap for Bait 3D

Inition — Thu, 03 Feb 2011 00:00:00 GMT

Project: Bait 3D Feature Film
What we provided: Consultancy, Crew, Stereography

Production has just wrapped on Australia�s forthcoming 3D action-thriller Bait. The film follows a freak tsunami which hits a small town on the Gold Coast, trapping people in a flooded underground supermarket with a pack of man-eating sharks. Directed by Kimble Rendall (Matrix Reloaded), the film stars some of Australia�s top talent, including Julian Mcmahon (Nip Tuck, Fantastic Four) and Xavier Samuel (Twilight; Eclipse).

Inition�s Asia Pacific office provided consultancy on the production pipeline, camera and monitoring setup, storyboard and production aspects and headed up the 3D department during principal photography.

The film was shot using two Element Technica Quasar rigs with Red MX Cameras and one Element Technica Neutron with SI-2K cameras for the underwater scenes. The standard configuration was to have one Quasar on the crane, one at water level in a splash box and the Neutron as a separate unit in the studio next door.

Free Beer! And fast scanning.

Inition — Tue, 28 Oct 2008 00:00:00 GMT

When ThingLab Australia first heard about Boags piping beer from Tasmania to Melbourne via the Great Tasmanian Beer Pipeline, we thought.... great! When we discovered that the whole idea was a in fact a promotion, ThingLab was equally excited to be involved in scanning a sculpture of the Boags logo for Mother�s Art. We scanned the sculpture using our Mephisto Extreme 3D scanning system and turned the job around in less than a week. The data was fed into a CNC machine which then milled the full scale 3D logo from craftwood. The final pipe was constructed from wood, but looked for all the world like a solid steel monster. Bring on the beer!

Inition 3D Services replicate Bell 206 Helicopter

Inition — Mon, 26 Sep 2005 00:00:00 GMT

Inition provide a 360 degree 3D replication of a helicopter cockpit for use with an HMD and motion base training simulator. Photogrammetry techniques, careful 3D modelling and custom texture maps combined to produce an efficient but accurate low polygon model. To find out more about Inition's 3D Services please email or call us on +44 (0)20 7613 5004

Inition Help Bring Historic 3D Film Back to Life

Inition — Mon, 11 May 2009 00:00:00 GMT

British artists Iain Forsyth and Jane Pollard�s 3D video installation has been post-produced by Inition and visual effects specialist Prime Focus. Inspired by The Man from M.A.R.S. (1922) � one of the first 3D films ever produced � Radio Mania: An Abandoned Work exhibits at the BFI Southbank Gallery in London from 8th May to 11th July 2009.

Radio Mania: An Abandoned Work consists of a two-screen 3D video installation with multi-dimensional ambisonic sound. A staged rehearsal which featured actors including Kevin Eldon, Caroline Catz, Terrence Hardiman and Fenella Fielding was shot by Inition with the latest 3D video technology. This captured the actors, directors and musicians working on the script and score. This film of the rehearsal is then locked on repeat in the installation, creating a place of uncertainty within the gallery.

Inition converts bestseller to 3D

Inition — Tue, 02 Mar 2010 00:00:00 GMT

Following on from the international success of Daniel Lalic�s tongue in cheek book Where�s Bin Laden, New Holland Publishing were looking for another angle to help promote the book for the holiday season. Their answer: talk to Inition about converting all 18 colour plates into 3D. On an incredibly tight 12 day deadline, Inition rotoscoped all the intricately detailed characters to create a hand painted depthmap. �We�d often end up with 75 to 100 layers on a single image,� says Markus Stone, Inition�s stereographer on the project; �then we�d have to paint each one the correct shade of grey according to where the layer was to be positioned in 3D space � white for objects that are close, black for objects that are far away. The resulting depthmap is then used to shift the pixels of the original image to create the second eye of a left right pair�.

One of the key aspects of the job was to make the book immediately accessible to people without needing to wear the glasses � therefore it also had to work in 2D. Colour reproduction was therefore a big issue, as was the separation between the images. �We found we had to strike a balance,� says Stone. �On the one hand a really deep 3D effect can look great with your glasses on, but as soon as you take them off, all you see is a blurry double image. We had to be very careful to have enough separation to give good depth, while also enabling someone without glasses to connect with what�s on the page�.

Where�s Bin Laden is now available in all good bookstores and has already sold over 1 million copies worldwide.

Inition bring 3D to Brunel University's new state of the art BitLab

Inition — Fri, 24 Oct 2003 00:00:00 GMT

Brunel University chose Inition to provide consultancy and equipment to help the department of Electronic & Computer Engineering fit out their new multi million pound research laboratory.

Inition First in UK to Offer 2D to 3D Conversion Service

Inition — Tue, 16 Oct 2007 00:00:00 GMT

Inition are proud to announce that, in a UK first, we can offer 2D to 3D conversion services. We offer offline conversion of 2D to 3D conversion for 3D projection or 3D displays of all types.

BMW Augmented Reality Campaign

Inition — Fri, 01 May 2009 00:00:00 GMT

BMW initiated an online augmented reality campaign to promote the launch of the BMW Z4. Inition worked with Dare to create a unique interactive online brand experience supporting the TV campaign in which a roadster is steered across a blank canvas with the tires providing paint trails and colourful �expressions of joy�.

Powered by Inition�s augmented reality technology MagicSymbol, users can now create their own �expression of joy� online. Users can test drive a virtual 3D Z4 and record their paint trails via the webcam and upload videos of their creations to YouTube. The augmented reality application is complemented by content on Facebook and YouTube.

Inition's / Dare's BMW campaign was rated number 1 in a run-down of the best AR campaigns. See the run-down for yourself here (we also got the number 6 slot for our Toyota IQ campaign).

Read Revolution magazine's feature "Behind the scenes: BMW's augmented reality campaign" here.

Test drive your own Z4 here.

Bolt�s Record Breaking 3D Sprint

Inition — Thu, 30 Jul 2009 00:00:00 GMT

Triple Olympic gold medalist Usain Bolt�s record breaking run at Bupa Great CityGames in Manchester has become the latest sporting event to be captured in stereoscopic 3D in which Bolt smashes the 150-metre record. Sky worked with Film Nova a division of the company that organised the event and production specialists Can Communicate.

Inition assisted Can Communicate during the shoot which consisted of five dual-camera 3D rigs. It was also the first ever shoot to use a dual-camera mounted on a rail cam which travelled at 20+ mpH to capture the action. The footage is being screened at Odeon Cinemas before Ice Age 3.

MagicSymbol Draw the Crowds for Boston Scientific

Inition — Wed, 03 Jun 2009 00:00:00 GMT

With healthcare professionals from the medical industry attending across three days of exhibiting, TwentyFirst contacted Inition to implement 3D models and animations created by TwentyFirst�s 3D artists of Boston Scientifics� latest products. Bringing life to complex inanimate objects, the exhibit effectively drew the crowds towards Boston Scientifics� stand.

Inition Create Virtual Injection Simulation for Botox

Inition — Mon, 13 Nov 2006 00:00:00 GMT

Allergan, the company who make Botox, needed a simulator to allow doctors to experience injecting botox for treating muscle spasm. Inition worked with In Vivo communications to develop a PC-based haptic simulator to allow doctors to feel an accurate representation of the sensations involved in piercing the skin and the layers of muscle underneath. We printed out a custom attachment for a haptic device and designed a virtual 3D human bust with realistic muscle structure; our designs and devices were used at pharmaceutical exhibitions throughout the year, with enthusiastic reception from the experts in the field.

Bradford College invest in VR installation from Inition

Inition — Wed, 27 Apr 2005 00:00:00 GMT

On a mission to bring the new worlds of Virtual Reality to its students, Bradford College took delivery this week of the first stage of its substantial investment in up-to-the-minute technology. With a brief to introduce its students to the widest possible range of VR equipment, Inition has worked with Bradford to design and implement systems that will integrate seamlessly into the College�s future teaching curricula. Included amongst the supplied equipment are head mounted displays, autostereoscopic screens, a Gypsy motion capture system and VR authoring tools.

Inition Launch 3D HD Video Processing Unit �StereoBrain� at BV Expo 2009

Inition — Tue, 10 Feb 2009 00:00:00 GMT

Broadcast Video Expo 2009, Earl's Court, London, 17 February 2009: Today is the unveiling of the StereoBrain Processor (SB-1), a new 3D HD video processing unit developed for use in stereoscopic 3D production and broadcast. The StereoBrain Processor (SB-1) is the first in a range of 3D processors being developed jointly by broadcast video experts NuMedia Technology and stereoscopic 3D specialists Inition.

The SB-1 model is designed to allow live viewing of a stereoscopic camera pair or other 3D video source on any of the current breed of 3D televisions (Hyundai, Samsung, JVC). This enables live 3D monitoring or 3D viewing in post-production environments from any 3D pair of HD-SDI sources.

The SB-1 outputs the pair of images via a single DVI/HDMI signal in interlaced or side-by-side configuration, both of which are common 3D formats. It can also output overlayed left/right on a standard 2D HD monitor. Both side-by-side and mirror/beam-splitter rigs are also supported with the latter via a built in a vertical flip function.

Future models of the StereoBrain Processor (SB-2, SB-3) will launch in Q2, 2009 and will support a range of sophisticated 3D video processing functions including the ability to shift convergence live and additional features to align and monitor stereoscopic 3D sources. The SB-1 is being demonstrated with a live 3D camera system on the NuMedia Technology and Inition stand K36.

Andy Millns, Director at Inition commented: "3D has always been technically challenging from acquisition and post-production through to distribution. Current video hardware was not designed to handle 3D images but ability to to view and manipulate 3D pairs of HD sources is an essential tool for 3D production. The StereoBrain Processor allows you to monitor and manipulate 3D on a wide range of 3D and non-3D monitors and TVs. This represents a significant improvement in the 3D production process."

Sarah Brightman Promo for Panasonic�s Full 3D HD TVs

Inition — Thu, 11 Feb 2010 00:00:00 GMT

Working for production company Outsider, Inition provided stereoscopic expertise for a 3D music promotion for Panasonic featuring English classical soprano Sarah Brightman. The song �Shall Be Done� was shot in Epping Forest and launched on the world stage at Panasonic�s Olympic Pavilion at the 2010 Winter Games in Vancouver.

"Shall Be Done" captures Panasonic's corporate philosophy and vision. The song lyrics reflect the spirit of Panasonic's "ideas for life" brand platform and were incorporated across all its marketing channels.

As stereographer, Inition�s Campbell Goodwille supervised the 3D elements of the one-day shoot, which utilised two pairs of Red cameras on side-by-side and mirror rigs.

As part of their Official Worldwide Olympic Partnership, Panasonic constructed twin full HD 3D theatres, housed in the Panasonic Pavilion at the LiveCity Yaletown site in David Lam Park. The theatres screened high definition, 3D video of the 2010 Opening Ceremonies, highlights footage of the 2010 Games, as well as the video of Sarah Brightman performing "Shall Be Done".

Oxford Brookes Visualise Construction Project with MagicSymbol

Inition — Tue, 25 Nov 2008 00:00:00 GMT

With the design of their new student centre complete, Oxford Brookes University contacted Inition with a view to promoting their future construction project in an exciting, effective and novel way. Working closely with the architects, Inition provided Oxford Brookes with a detailed MagicSymbol System that drew the crowds at the university�s main communal areas.

Inition and Brunel University develop 3D simulation project

Inition — Tue, 24 May 2005 00:00:00 GMT

Brunel University approached Inition to lend expertise with 3D simulation and user interfaces in designing a Command and Control centre based in Brunel's state of the art BITLab, mapping out the entire university site in 3D.

Inition's first 3D cinema ad conversion wins prestigious award

Inition — Thu, 18 Mar 2010 00:00:00 GMT

Cadbury Dairy Milk�s �Zingalo� advert has won the 3D Cinema Advertising Award at this year�s British Television Advertising Awards. The advert, which celebrates the brand�s fair trade credentials, featured a buoyant head which appeared to actually float in front of the cinema audience creating a very dramatic viewing experience.

The Award recognises the best TV & cinema commercials made by British advertising agencies and production companies. Working with Drum PHD and Fallon, Inition converted the footage into a fabulous 3D Stereoscopic version which screened prior to James Cameron�s 3D epic Avatar in over 200 cinemas nationwide.

http://www.btaa.co.uk.

Giant Screen Bugs!

Inition — Sat, 04 Oct 2003 00:00:00 GMT

Inition enable Principal Media to preview 3D IMAX film during post-production. Inition provided their 3d-VidBox system and stereoscopic projection rig to help Principal Media produce a prestigious new 3D IMAX film 'Bugs! 3D' - now showing at IMAX cinemas world-wide.

Animation Company Busty Kelp Breaks into Motion Capture with Inition

Inition — Wed, 23 Apr 2008 00:00:00 GMT

When insanely talented animation company Busty Kelp decided it was time to add motion capture to their considerable range of skills, they contacted Inition for help in getting the right system.

Inition's Jeff Ferguson advised on latest developments in the field (independent of manufacturer hyperbole) and arranged suitable demos that resulted in them opting for the state-of-the-art Animazoo IGS-190 motion capture suit.

Paul Smith's Busty Kelp, which is associated with Aardman Animations, is showing off the first fruits of the IGS-190's realistic motion with a smashing character study of a Wood Imp, which can be viewed at Busty Kelp's website (click projects > Wood Imp). Busty Kelp's work includes the title sequence of the BBC's Euro 2008 coverage.

Cadbury Dairy Milk goes 3D

Inition — Fri, 08 Jan 2010 00:00:00 GMT

Working with Drum PHD and Fallon, Inition helped create Cadbury�s first ever 3D ad. The high profile ad spot screens prior to James Cameron�s 3D epic �Avatar� in over 200 3D cinema screens nationwide.

Using Cadbury Dairy Milk�s recent �Zingalo� ad, which celebrates the chocolate brand�s fair trade credentials, Inition converted the footage into a fabulous 3D Stereoscopic version.

The process of converting the existing 2D film into 3D was turned around in record time. The Zingolo ad lent itself well to 3D conversion because it features a head emerging from a garage and in 3D it appears actually to float right in front of the cinema audience creating a very impressive cinema experience.

Inition Produces Glasses-Free 3D Animation for Castrol

Inition — Thu, 01 Jul 2010 00:00:00 GMT

Castrol - worldwide producers of motor oil and lubricants - commissioned Inition to create a bespoke, and technically accurate, 3D CGI animation as part of their World Cup sponsorship activity. The 55 second execution demonstrates how Castrol oil passes through a car engine to keep it running smoothly. The 3D animation was produced by Inition who went to Castrol�s headquarters to view the engines working in detail before creating the 3D model.

The campaign is cut with animations of Ronaldo�s best goals and is running on a glasses-free Alioscopy screen in Castrol�s hospitality area at the 2010 FIFA World Cup, where hundreds of VIP guests can view it.

ThingLab Scan John Cleese on Dave's 'Batteries Not Included'

Inition — Wed, 19 Nov 2008 00:00:00 GMT

ThingLab were approached by Liberty Bell Productions to scan the head of comedy legend John Cleese, and to produce a 3D model, for gadget show 'Batteries Not Included', now being broadcast on Dave.

Said Figs Jackman of Liberty Bell: 'ThingLab project-managed the whole process, from visiting the live shoot with John Cleese and carrying out the scans in between other shoots, stitching and finalising the scan data, printing the head and post processing to our requirements. They also gave us permission to film the process so that we could televise it. Given the time constraints and the limited information that ThingLab were given, I am very impressed with the end result'.

The whole process has been filmed and will be broadcast on Dave at 10pm, Thursday November 20th 2008. Watch out for the show. This is fascinating technology and well worth seeing.

Inition Featured in CNN 3D Movie Special

Inition — Tue, 11 Dec 2007 00:00:00 GMT

Inition were last month featured in CNN's The Screening Room, presented by Myleene Klass. The feature can be viewed online here.

Is your monitor flat, dull and listless? Does it dream of curvaceous, lively dimensions?

Inition — Wed, 05 May 2004 00:00:00 GMT

SeeReal�s new �C-nt� model is the latest to join Inition�s stereoscopic stable, with a monitor that replies to the market demand for high quality, fairly priced, 3D equipment.

Free download: 3D Combobulator

Inition — Wed, 24 Jan 2007 00:00:00 GMT

Inition's 3D Combobulator is now available to download FREE. The 3D Combobulator is a showcase of real-time and photographic 3D content that works on a wide range of stereoscopic displays. It is useful for showing off the potential of 3D displays and also for performing side-by-side comparisons of different displays. It comes with a library of 3D models and 3D photographs.

Inition team up with 3D World in 3D printing competition

Inition — Wed, 26 Apr 2006 00:00:00 GMT

Inition's specialist 3D Printing department, Thinglab, has joined forces with 3D World Magazine to bring you an exciting competition with a first prize of a high-quality 20cm electroplated 3D print of your favourite model to hold in your own two hands. Working with 3D Systems� superb range of InVision printers, we are able to offer the very latest in rapid prototyping and solid imaging technology. Visit the link below to find out how to enter; the competition closes on May 31st 2006.

MagicSymbol Brings Puremax Alive for Croda International

Inition — Thu, 10 Jul 2008 00:00:00 GMT

To promote Croda International's new omega 3 technology PureMax�, Inition worked closly with Croda to design a character that would promote their brand in the format of a competition at up and coming trade shows.

�It was great to see Mr Puremax come to life in a 3D animation! A really original way to draw people to our stand at Vitafoods in Geneva this May, proving to be an effective way to introduce current and prospect customer to our PureMax� offer in a fun and novel way. We can�t wait to put it into action at another exhibition later in the year!� Laura Kelly, Croda Health Care, Marketing Co-ordinator

Look into my Crystal Cube!

Inition — Thu, 09 Dec 2004 00:00:00 GMT

Norway�s first 3D photocrystal engraving centre opened in Oslo to crowds of excited shoppers with the help of 3D specialists Inition. Inition supplied and installed the latest InSpeck 3D Capturors II scanner and EM Subsurface Laser Engraving software for Norwegian company Crystalized.

Inition move into new central London offices

Inition — Sun, 02 Sep 2001 00:00:00 GMT

Inition have moved to new larger offices at 75 Curtain Road, London EC2A 3BS.

De Beers 3D Film for World-Famous Department Store in Tokyo

Inition — Fri, 02 Jul 2010 00:00:00 GMT

To celebrate 120 years of exquisite craftsmanship in Diamonds, De Beers is launching an exhibition in the world-famous department store, Isetan, in Tokyo. Inition's sister companies: Holition, experts in advanced 3D technology applications for retail; and Pointy Stick, a newly-formed 3D production company, created a bespoke stereoscopic 3D film that captures the wonder and beauty of De Beers jewellery.

The 3D film will be shown on glasses-free Alioscopy screens in the store windows of Isetan. It will be shown as part of the Art of Craftsmanship exhibition and will run from 1st - 21st July 2010 in all the windows of Isetan, giving consumers an insider view of De Beers Diamond Jewellery through exquisite and captivating photography and auto-stereoscopic displays.

Inition takes Nanotechnology into the Diamond Age

Inition — Mon, 29 Sep 2008 00:00:00 GMT

The NanoPhysics group at University of Bristol led by Prof. Mervyn Miles has just been supplied with two Cyberglove Systems Cyberforce arm systems from Inition. Inition advised on, and will install this advanced setup for the University to put them at the forefront of the emerging field of nanomanipulation with force feedback.

The University of Bristol are creating a haptics system that allows a user to feel the forces exerted by microscopic/nanoscopic objects as they interact. Using their dynamic holographic assembler (DHA) they will use microspheres to squeeze a biological cell and, by mapping the resulting force changes to larger numbers, enable a user to feel the cell deform as they apply pressure to it.

Inition Joins Digital Shoreditch - the festival celebrating creativity in the UK�s premier digital hub

Inition — Mon, 28 Mar 2011 00:00:00 GMT

Creative 3D technology company Inition is opening its extensive demo studio to the public as part of Digital Shoreditch, the festival which celebrates creativity in the heart of the UK�s digital hub.

Inition will be showcasing some of their ground-breaking 3D, interactive, and CGI work and providing the opportunity to play with the latest cutting-edge 3D gadgets and technology. Inition's expertise spans stereoscopic 3D, haptics, 3D printing and scanning, holographic displays, gestural interfaces and augmented reality. Also on display will be LILA, Inition�s markerless motion capture system used to create and drive live avatars as featured on The Gadget Show.

Please head to 23 Curtain Road to experience one of our interactive afternoon sessions from 3-7pm on 4th- 6th May 2011. Drop in, meet the team and help us to celebrate our 10th birthday with local beer and jellied eels in true East End style. RSVP to events@inition.co.uk.

Disney come to Inition for 3D UK broadcast

Inition — Tue, 28 Oct 2008 00:00:00 GMT

The Disney Channel came to stereoscopic 3D experts Inition to produce interstitial content for their upcoming 3D TV transmission of The Hannah Montana Best of Both Worlds Concerts on the Disney Channel UK. The concert, to be broadcast at 6pm on 31st October, will also feature a live-action 3D broadcast from the Fiennes and Ferb Fan Club shot in 3D by Inition at Disney�s West London studios.

Inition were responsible for all 3D aspects of the production, from storyboard planning, provision of 3D camera and monitoring equipment, stereography, CGI rendering, compositing and anaglyph (red/cyan) mastering. Andy Millns, Inition�s Stereographer on the shoot said �It was exciting to be involved with a Disney project, especially one for TV transmission. We worked closely with the Disney crew to ensure everything worked well within the constraints of anaglyph and were delighted with the results, as was the client�.

Inition Supply UK's First 3D Volumetric Display

Inition — Mon, 03 Dec 2007 00:00:00 GMT

Inition are proud to announce the supply of the UK�s first 3D volumetric display, as part of a multi-million pound upgrade to the Fused Media facility at De Montfort University. Inition supplied and installed a wide range of cutting-edge advanced medial VR equipment.

The facility, called the 'Techno-Grid', under the guidance of Prof Mohammad Ibrahim enables students and researchers to explore the possibilities of linking multiple media types in an interactive immersive environment to push the boundaries of how these can be used.

Working with ATG Broadcast, Inition delivered the equipment over the summer of 2007 and the facility opened on 15/11/07.

Inition MD Stuart Cupit says �This facility represents a fantastic opportunity for students to get hands-on experience with a huge range of interesting technology. We look forward to working with DMU in the future.�

Below is a list of the equipment we supplied:

Don Giovanni Opera

Inition — Tue, 02 Jun 2009 00:00:00 GMT

Inition and Can Communicate worked with Orange Labs to simulcast the first ever live opera performance in 3D. The performance of Mozart�s Don Giovanni took place at Rennes Opera House in Brittany last month and was viewed by a combination of paying and VIP audiences at cinemas in Paris, Avignon and Brest.

The performance was captured from four camera positions using Inition�s StereoBrain Processor to facilitate live monitoring on 3D TVs. Audiences from across five separate cinemas watched through 3D glasses to experience the opera in astounding quality as if they were viewing live in the Rennes Opera House.

Recent Duality Installations�

Inition — Wed, 17 May 2006 00:00:00 GMT

Inition's Duality system has brought stereoscopic 3D to numerous educational and commercial institutions over the past year.

Triple Duality 3D Projection

Inition — Tue, 28 Oct 2008 00:00:00 GMT

Inition Asia-Pacific have been so busy installing 3D Duality displays, we�re seeing double! A new Duality X4 3D front projection system was installed in Swinburne�s product design department to assist with product visualisation using solidworks models. Next up, we went to CSIRO�s Urban systems division and installed a Duality SX3 based around a pair of Christie ds305+ projectors and a 3m screen to assist them in visualising urban planning environments. Finally University of Melbourne�s CRIDA (Critical Research In Digital Architecture) division needed a solution for visualising their virtual building walkthroughs in 3D. With a whopping 4.5m screen and 2 HD projectors running at 5,000 lumens per channel, this was one impressive display.

3D Earthquakes at Durham University

Inition — Mon, 22 Jun 2009 00:00:00 GMT

Inition�s 3D scanning and printing division ThingLab have been working with Earth Scientists at Durham University to enable the production of 3D geologic formations. Detailed maps have been used to produce a 3D model of the surface ruptures related to the cataclysmic earthquake that devastated the Italian Apennine region.

The mapping project, part of the wider earthquake relief-effort in the UK and internationally, is using the ZPrinter 650 to create colour 3D representations of the regional geology. The results of the project will, it�s hoped, help to improve the understanding of quakes, their timing and likely magnitude. Thinglab managed the installation and training, and provided after-sales technical support.

Click here to read more in pdf format.

Click here to read the project's blog at Durham University.

Inition appointed official resellers of EON Reality range

Inition — Tue, 01 Mar 2005 00:00:00 GMT

Inition are proud to offer the full EON Reality product range for creating interactive rich 3D content. The EON range offers realistic real-time visual effects, user-friendly immersive displays, 3D interactive authoring software and the EON ICUBE� - a revolutionary PC based multi-sided immersive environment in which participants are completely surrounded by virtual imagery and 3D sound.

Inition helps EPICS preserve the past

Inition — Wed, 06 Aug 2008 00:00:00 GMT

When the EPICS (Engineering Projects in Community Service) project were looking to scan artefacts for the Auckland war memorial museum, they came to Inition�s Thinglab for the latest in 3D scanning technology. The group aims to digitise artefacts �for the purpose of digital archiving, cultural and historical preservation and public education�.

Using an MVT scanner and Rapidform combination, the EPICS team came up with a novel way of squeezing even more out the system. By coupling the scanner head to a KUKA industrial robot arm, the team were able to improve further the quality of the meshes produced by the system. �Moulage's auto-alignment eliminates most position errors between scans. The scans from the sweeps are also finely aligned in Rapidform. Markers such as rulers are placed under or around the artefact to help with this alignment. The KUKA scanning process is repeated for each position the artefact has to be in for all its surfaces to be scanned�.

Using this method, EPICS have scanned a number of objects, some of which are available on their website where the meshes can be viewed online in an interactive 3D model.

Inition to show off SynthaGram 404 in D�sseldorf

Inition — Wed, 16 Feb 2005 00:00:00 GMT

Inition will be exhibiting the StereoGraphics SynthaGram� 404 autostereoscopic 3D display at D�sseldorf's EuroShop 2005 on 19th-23rd February. Established in 1966, EuroShop is the world's largest global retail trade fair, and Inition's presentation will demonstrate StereoGraphics' 40" glasses-free 3D public display on Cube Music's stand.

Inition to showcase the latest in digital design technologies

Inition — Wed, 26 Jan 2011 00:00:00 GMT

Event: Inition Open Day Showcasing Digital Design Technologies 24 & 25 February 2011
What: 3D scanning, 3D printing and haptic devices.

On the 24th & 25th February 2011 we continue our series of open events with a showcase of the latest in digital design technologies. During the event, guests will be able to explore the many applications of 3D scanning, 3D printing and haptic devices.

This is a great chance to get hands-on with the kit and chat with our team of in-house experts and special guests. To book a place on our open days please contact Kathy Hall on 020 7377 2949 or email events@inition.co.uk.

Marketing Flea Treatment in 'Flea D'!

Inition — Tue, 08 Apr 2003 00:00:00 GMT

Inition produce short stereoscopic 3D movie to provide a 'Flea D' experience for attendees at the British Small Animal Veterinary Association's (BSAVA) annual trade show. Guthrie Communications commissioned Inition to provide the short 3D film to enlighten vets to the benefits of using Novartis Animal Health's award winning flea treatment. This was shown at the Novartis stand using a stereoscopic head-mounted display.

�Huge success� for Inition with Rolls-Royce Installation

Inition — Tue, 04 Sep 2007 00:00:00 GMT

Inition supplied hardware and consultancy for Rolls-Royce's Boeing 787 installation at the Future of Flight Aviation Center in Seattle.

The 3D interactive exhibit comprised of three Philips 42" 3DWOW screens suspended above a launch engine. Upon completion of the project, Stuart Moss at Rolls-Royve creativesolutions commented: �I would like to take this opportunity to extend my sincerest gratitude to everyone at Inition involved with the development of the 3D wow application and hardware for the Future of Flight in Seattle. �this project has been viewed as a huge success by both Rolls-Royce and the Future of Flight Museum.�

Free Download: Ambient Flock Saver

Inition — Thu, 06 Sep 2001 00:00:00 GMT

Impress friends, family and the nosy parker looking over their shoulder at your PC with our 3D OpenGL screen saver. Innovative it is. Watch as the smooth flocking motion leaves behind beautiful soft blended tails which are blown around by the wind�.

Inition present Fogscreen Inia, 5th - 15th July 2005

Inition — Thu, 02 Jun 2005 00:00:00 GMT

Inition are pleased to invite you to our central London demo studio on July 5th-15th for a demonstration of the FogScreen Inia - a walk-through vapour screen allowing projections onto thin air. The demo period has been extended due to recent events in London. For more info click here If you are interested in arranging a demo please take a moment to send us a confirmation e-mail. For directions click here

Force Dimension range available from Inition

Inition — Tue, 19 Apr 2005 00:00:00 GMT

Inition are pleased to announce that we have been made official resellers of Force Dimension's haptic device range. The 3-DOF Omega (left), the 3-DOF Delta and the 6-DOF Delta offer a versatile range of solutions, suitable for a wide variety of haptic applications.

Ford C-MAX Launch Outdoor Augmented Reality Campaign

Inition — Thu, 17 Feb 2011 00:00:00 GMT

Project: Ford C-MAX AR Campaign
Client: Grand Visual | Ogilvy | Ford
What we provided: AR technology, creative/technical consultancy, tracking and real-time graphics software development

Ford of Britain has launched an augmented reality campaign featuring the new 7 seat Grand C-MAX car on JCDecaux mall 6 Sheet screens. The campaign allows people to handle and explore a 3D "virtual" model of the car on screen and in the palm of their hand.

The campaign was created by Ogilvy & Mather in London and Grand Visual, and uses Inition�s augmented reality software to merge real life footage with the 3D photo-real version of the Grand C-MAX on screen. Users interact with the car simply by holding their hands up to the screen. Virtual buttons allow the user to choose the colour of the car, open doors, fold the seats flat, turn the car 360 degrees and select demos of the car�s key features such as Active Park Assist.

This is the first outdoor augmented reality campaign to use 3D depth imaging technology in the UK. Rather than using a printed marker or symbol as a point of reference for interaction, a Panasonic D-Imager camera (similar to the Kinect) accurately measures the depth of the scene and tracks users' hands in real-time, ignoring the rest of the shopping mall. This means the user interface is based on natural movement and hand gestures allowing any passerby to immediately start interacting with the screen content.

Inition Adds SensAble FreeForm to 3D Solutions Portfolio

Inition — Wed, 08 Dec 2010 00:00:00 GMT

Product: Inition expands portfolio to include SensAble FreeForm to 3D Modelling System
Client: SensAble
What it is: A fast 3D touch-enabled modelling programme for product designers and engineers.

London, UK, 7th December 2010. In a new partnership deal with SensAble Technologies, leading 3D production and technology company Inition will be re-selling the latest version of the FreeForm 3D Modeling System. Freeform is a fast 3D touch-enabled modeling programme for product design. The software streamlines the digital workflows for both designers and engineers who create complex, highly-detailed, organic shapes for manufacturing.

The FreeForm Modeling System allows product designers with hard-to-manufacture goods, including toys, collectibles, patient-specific implants, jewelry, coins and other highly sculptural works, to get products to manufacturing far more efficiently. In addition to new design functionality, the software includes advanced tools that enable designers to analyze how easily their models can be manufactured � reducing engineering reviews, design iterations and time consuming retooling costs.

Inition has been working with SensAble Technologies for the past 10 years, reselling their Haptics range of devices. The Freeform Modeling System is now available at Inition�s central London technology suite complete with the PHANTOM Omni hardware. For the first time the high end PHANTOM Premium 1.5/6DOF hardware is also on site at Inition, contact the office to set up a taster demo.

Inition Creates Gadget Show Avatars in TV First

Inition — Mon, 07 Mar 2011 00:00:00 GMT

Inition worked with The Gadget Show to create and drive an avatar of the show's presenter Suzi Perry using markerless motion capture in the world's first virtual presenter face-off.

Suzi Perry was tracked live at Inition�s central London showroom with our new LILA markerless motion capture system and the data was streamed over the internet to drive Suzi's avatar in real time in the Gadget Show�s Birmingham television studio.

Jason Bradbury went up against virtual Suzi as a robotic version of himself, and both presenters were controlled live from hundreds of miles away in opposite directions, all brought together and filmed in real time by the talented teams behind the Gadget Show and Inition.

Using Inition's LILA system, a mobile markerless tracking system based on Organic Motion software and hardware, 14 cameras were used to track Suzi�s movements. Her avatar reacted in real time to the robot and presenters in the TV studio, allowing Suzi to present the show without even being there.

World first for Inition with glasses-free 3D for Gizmondo

Inition — Tue, 22 Feb 2005 00:00:00 GMT

Inition are excited to be involved in the launch of Gizmondo's flagship store in Regent Street, London. Inition have supplied 9 SynthaGram autostereoscopic displays for a 3 by 3 tiled wall and have created a series of special 3D clips for what is the first glasses-free 3D video wall anywhere in the world.

How a New 3D Film is Helping to Combat Diabetes

Inition — Tue, 17 Jul 2001 00:00:00 GMT

GlaxoSmithKline are using a 3D film theatre at trade shows across the world to show their new diabetes drug taking a virtual journey through the human body.

Inition collaborate on 3D film installation for Goldsmiths Fine Art Degree Show.

Inition — Tue, 31 May 2005 00:00:00 GMT

Cara Barry, a Fine Art student at Goldsmiths College, approached Inition for advice on producing a stereoscopic film for her degree show installation. Inition worked with Cara providing technicial expertise and equipment. Cara's film exploits 3D projection by the use of multiple layering in keeping with the conceptual aesthetic of her work. It develops on her previous techniques, adding an eerie dimensional overlap by its adoption of stereoscopic technology. Cara's work is available to view at Goldsmiths College in New Cross, South East London, from 16th to 20th of June.

Grant's Whisky Launch MagicSymbol Bar Promo

Inition — Mon, 27 Oct 2008 00:00:00 GMT

Platypus Productions approached Inition to create a crowd drawing competition to support the new �Grant's, try a different angle� campaign in various clubs and bars in cities across South Africa, including Cape Town, Durban and Johannesburg. Participants were invited to try their luck at winning various prizes, from free drinks to iPods, to link with the campaign. Winners were determined by the angle at which a spinning Grant's Whisky bottle landed on their symbol card.

New Product - Gypsy motion capture system

Inition — Fri, 17 Oct 2003 00:00:00 GMT

Utilising a unique electromechanical method of tracking to make motion capture ever more simple and affordable

Gypsy Dancer!

Inition — Tue, 26 Apr 2005 00:00:00 GMT

A ground-breaking collaboration between Inition and leading choreographer Rob Tannion blew audiences away at the Royal Festival Hall on Saturday. Frequent collaborator Desiree Kongerod�s movements were captured by eighteen tiny inertial sensors in GypsyGyro-18 motion capture suit - and then projected in real time in the guise of a live 3D character designed by Inition. Read press release here

3D Skate Tricks From Tony Hawk

Inition — Thu, 30 Sep 2010 00:00:00 GMT

Inition has been in Berlin and Brighton, shooting skateboarding veteran Tony Hawk on his European tour. Working with Boomerang Productions, Inition shot Tony giving press interviews and performing skate tricks at a number of locations including performances on the vert ramp, Europe�s largest half pipe.

Inition shot everything on Toshiba 1080i cameras, a compact lightweight mini-cam ideal for this type of shoot where the set-up needs to be ultra mobile to capture this fast paced sport. Nano Flash Recorders were attached and a StereoBrain Processor for live monitoring and alignment adjustments.

On the Berlin shoot 3 camera positions were adopted, two opposing ramp side positions and one at the flat of the half pipe to give good overall coverage of the action. On the ramp side a Polecam rig was used to position the camera high above the ramp and capture those classic 3D shots where the skater appears to be jumping out of the screen. A Fig Rig was also used to allow flexible movement and a full range of camera shots from all positions. The 3D footage was used to create a half hour TV programme which aired on French TV channel Canal + in October.

In the Cox's Seat at the Henley Royal Regatta

Inition — Fri, 29 Sep 2006 00:00:00 GMT

Inition were commissioned by the River and Rowing Museum in Henley-on-Thames to produce an immersive experience giving visitors a unique feeling for what it is like to take part in a race at the world famous Henley Royal Regatta.

Inition shot the 2005 Royal Regatta and Women's Regatta in high-definition 360� using a custom developed rig. We also did all the post-production in house and developed software to allow playback of the 360 video inside a head-mounted display. The 'In the Cox's Seat' experience is now permanently installed at the Museum.

VaVaVoom...

Inition — Wed, 08 Jan 2003 00:00:00 GMT

Inition supply Cy-visor headset for Thierry Henry Renault Clio advert. Now showing on a screen near you.

Inition appointed official resellers of Hexamite

Inition — Mon, 01 Aug 2005 00:00:00 GMT

Inition are proud to be official resellers of new large scale wireless motion tracking systems from Hexamite. Hexamite introduce the HX5, a very affordable and flexible wireless ultrasonic tracking system. The HX5 components are purchased as needed and assembled into any configuration. There is no fixed limit to coverage. Now tracking in large areas is affordable and easy, and the components are also available in weatherised and underwater versions.

Inition supply Virtual Research HMDs

Inition — Mon, 06 Jan 2003 00:00:00 GMT

Inition establish reseller relationship with Virtual Research Inc. a leading supplier of head-mounted display systems.

A Match Made in 3D

Inition — Thu, 09 Dec 2004 00:00:00 GMT

Leading autostereoscopic expert, Nick Holliman, endorses Inition after they equip his new research lab. �I chose Inition because they are reliable, honest and very helpful. I recommend them to other universities, companies and display manufacturers,� says Holliman.

3D Horror

Inition — Tue, 04 Aug 2009 00:00:00 GMT

Inition�s Melbourne office is currently on location in Jakarta shooting 3D horror movie Amphibious. Working alongside horror and sci-fi veteran director Brian Yuzna, Inition is providing on set 3D production expertise for this aquatic horror story due to be released in Australia next year. 3D filming equipment has been provided by Widescreen Media.

Inition Asia-Pacific Opens New Demo Studio

Inition — Wed, 05 Dec 2007 00:00:00 GMT

Inition Asia-Pacific have moved into their swanky new offices in in the inner city Melbourne suburb of Footscray, and have been busily installing a new Demo Studio. On display are an array of 3D panels, haptics, head-mounted displays and the new Mephisto Complete scanner, but the centrepiece is undoubtedly a massive 3 metre Duality projection display.

Inition at IBC

Inition — Fri, 17 Jul 2009 00:00:00 GMT

This year at IBC we will be exhibiting with broadcast technology specialist Numedia on stand 4.B75 (Hall 4). The stand will provide a live demo of the StereoBrain (SB-1) complete with live 3D camera systems including a 3D Polecam, mirror based rigs and 3D TVs from JVC and Hyundai.

We will also be screening recent 3D production footage from projects such as Keane�s 3D performance at Abbey Road Studios, Royal Mail's 3D commercial, and the PSG Ligue Un match for Orange, screened live to an audience in Paris earlier this year. The exhibition takes place from the 11th to the 15th September 2009, at the RAI Centre, Amsterdam.

Inition become UK resellers for the recently updated range of InSpeck Digitizers

Inition — Tue, 06 Jul 2004 00:00:00 GMT

In addition to becoming UK Resellers, Inition are pleased to announce the new 'Mega Capturor DF' digitizer. Boasting two mega pixel cameras providing dual volume acquisition, this product pushes new boundaries in terms of adaptable, accurate and affordable scanning. Used on its own or part of a 'multi-head' configuration this is the ideal solution for gaming, film and medical industries.

AR and VR Open Day with InterSense Vcam and IS-1200: 19th November 2009

Inition — Tue, 20 Oct 2009 00:00:00 GMT

On Thursday 19th November at Inition's NEW showroom, you will have a unique opportunity to get your hands on two of the hottest new VR and AR portable systems: Intersense's Vcam and IS-1200.

Intersense Vcam
Launched just last March, Intersense's VCam offers live-action cinematographers the chance to interface real world professional cameras with fully animating virtual scenes. Now film directors can gain direct control to their virtual sets and characters for rapid previsualisation at production resolution and games producers can cut time on animating cut scenes.

Intersense IS-1200
The IS-1200 offers unheard-of accuracy for VR and AR applications in nearly limitless combinations. The camera and tracking software takes positional data from markers in any sized space and backs this up with orientation and accelerometer data from an on-board Inertial sensor, Intersense's Inertiacube3.

InVision 3D printers now available from Inition

Inition — Tue, 01 Mar 2005 00:00:00 GMT

Inition now offer the exciting new 3D printing solution from 3D Systems as official UK resellers. The new standard in 3D modelling technology, InVision 3D printers offer the ability to build extraordinarily complex models or patterns from durable photopolymer materials at the touch of a button.

Inition have been chosen to become the first resellers for the new IRIS3D

Inition — Wed, 09 Jun 2004 00:00:00 GMT

With today's computer systems generating torrents of complex data the need for sophisticated visualisation tools is critical to business success. Now, with the release of the IRIS-3D, companies can generate razor-sharp, high resolution autostereoscopic visualisation from the desktop environment, through a unique dual - channel 3D projection display system. And as the first reseller to be appointed, VR specialists Inition (www.inition.co.uk) have won the rights to introduce this stunning display to the European and North American markets.

Inition add another dimension to Keane's new music video 'Spiralling'

Inition — Tue, 04 Nov 2008 00:00:00 GMT

Inition provided rock band Keane with depth information of front man Tom Chaplin singing to add a new dimension to their new music video, Spiralling.

We were approached by Andras Ketzer, the video's director, with a request to record a singing head, and to provide 3D data giving him the ability to manipulate the head in a 3D modelling program.

Inition Co-Produce Keane's Historic Live 3D Musical Performance

Inition — Wed, 08 Apr 2009 00:00:00 GMT

Inition last week applied their expertise to the production of the UK's first successful broadcast of a live event in 3D TV to a domestic 3D TV set, via Sky's satellite network and existing Sky+HD set-top boxes. The broadcast was part of a 3D music event co-produced by Inition, Sky, production company Nineteen Fifteen Productions and Island Records to coincide with Keane�s live performance that saw a 3D webcast of the gig via Keane�s website.

The gig took place on Thursday April 2nd 2009, with Keane playing a set from the legendary Abbey Road Studios in London. An anaglyph webcast was shown on Keanemusic.com where fans from around the world watched with 3D glasses. The production was run as a full multi-camera HD shoot.

Rankin & Inition Collaborate on Kelis 3D Pop Promo

Inition — Thu, 28 Oct 2010 00:00:00 GMT

Multi-platinum award-winning songstress Kelis has launched a 3D-inspired video track for her new single "Scream". Taken from her current album Flesh Tone, "Scream" was directed by world-renowned photographer Rankin and shot using 3D production specialists Inition.

The video features Kelis jogging in slow motion on a treadmill through a north London estate wearing various couture outfits. This is cut with intermittent shots of the star adorning her trade mark assortment of wild hats and dancing in the dark with lights reflecting off her UV body paint. The singer premiered the 3D clip on YouTube and tweeted instructions to �Make your own 3D glasses for the premiere!"

Inition shot the video using their Quasar rig and SI-2K 3D camera system. Post-production was completed at OnSight. Before under-taking this project Rankin and Inition had previously worked together on a number of test shoots to enable Rankin to explore and develop his style in this new medium.

Room with a VR View for Kew

Inition — Fri, 11 Jun 2004 00:00:00 GMT

This June Kew�s aquarium breaks its banks to spill virtually onto the walls, with the very latest in 3D computer animation. �Swimming with Phytoplankton� is an ethereal underwater projection that lets viewers walk the oceanic bed and swim among the microscopic world of plankton in the manner of Bug�s Life or Antz. The project, which is part of the New Views of Kew season, was conceived by artist and animator Iona Scott with support from virtual reality experts Inition (www.inition.co.uk).

Keymed Deploy MagicSymbol as a Stand Attractor

Inition — Mon, 04 Sep 2006 00:00:00 GMT

Keymed deployed MagicSymbol as a stand attractor during a series of exhibitions across the US. MagicSymbol was run as a competition, with each card a prize-winner. The top prizes were Olympus digital cameras.

Kia Kiosk Enhanced With MagicSymbol

Inition — Thu, 03 Jan 2008 00:00:00 GMT

To promote Kia�s new three door Pro_cee�d Inition created a MagicSymbol package for a custom kiosk that promoted the car, 7 year warranty and Kia�s new advert, supporting the �Designed to change your mind� campaign.

Virtual Changing Labs

Inition — Fri, 03 Dec 2004 00:00:00 GMT

A disused university engineering lab has been transformed into an innovative 3D visualisation suite with the help of London based Virtual Reality specialists Inition. The Brunel University building � renamed the Brunel Information Technology Laboratory (BIT Lab) � now buzzes with cutting edge 3D projectors and displays instead of drills and metal presses...

Breakthrough in Wireless Magnetic Tracking

Inition — Wed, 14 Sep 2005 00:00:00 GMT

In a first for magnetic tracking, Inition are proud to offer for sale the first system to combine the accuracy of magnetic tracking with the freedom of wireless sensors. The Latus system from the respected manufacturers Polhemus is set to move magnetic tracking into areas and applications previously thought inaccessable. If you would like to know how this new product can help your company or project, email or call us on +44 (0)20 7613 5004

The Italian Job

Inition — Fri, 07 Sep 2001 00:00:00 GMT

Lecce University asked us to supply and install a state of the art Virtual Reality Centre. The University, based in Southern Italy, had secured a research grant from the European Union to build a pioneering learning and research centre in areas such as architectural heritage, remote teaching and engineering.

Become a 3D Avatar with LILA from Inition!

Inition — Mon, 19 Jan 2009 00:00:00 GMT

Announcing LILA from Inition - the first system where a member of the public can become a 3D character in real-time, controlling every limb of the virtual character with their own.

Prepare for Wii on steroids!!! Inition�s LILA allows you to interact with virtual environments with your whole body (and no controllers!).

LILA allows you to;

Navigate �Minority Report� style interfaces...
Become a 3D Avatar...
Sing 3D Karaoke as your favourite artist...
Play Games controlled by your whole body...
Enter a 3D Social Networking World...

Inition is proud to present the world's first "holo-deck" style experience. Call or email us now to see how the system can work for you.

Real-time Virtual Character System - LILA

Inition — Tue, 14 Jul 2009 00:00:00 GMT

Inition�s new LILA system enables anyone to instantly become a virtual 3D character in real-time with no special suits or markers. This is the first markerless tracking system that allows the public to control every limb of an avatar with their own body.

LILA enables members of the public to navigate �minority report� style interfaces, select characters to become, and interact with virtual scenes and objects. Users can step in off the street and intuitively control a video game with their entire body.

The potential applications for LILA are limitless from playing a football game to becoming the rock star of a 3D karaoke session for example. The LILA system also allows users to capture film and animation of themselves via email or mobile.

Inition appointed as official reseller of Sharp's new 3D LCD - LL-151D

Inition — Thu, 15 Jul 2004 00:00:00 GMT

Inition are excited to be able to offer Sharp's new 15" autostereoscopic display to our clients. Based on the same technology as Sharp's RD3D, this new LCD display offers glasses-free stereo and is compatible with nearly all existing stereo applications. Available now for demo in our central London showroom and to purchase from September.

Inition�s new baby, Thinglab Australia gives birth to a Lungfish!

Inition — Wed, 23 Jul 2008 00:00:00 GMT

The inauguration of Thinglab Australia was cemented by the 3D scanning of a prehistoric lungfish for Dr. John Long, Head of Science Museum Victoria. The discovery of these fossils has turned the science world on its head as it is the earliest known example of any creature giving birth to live young (no eggs!), 150 million years before the dinosaurs. To support the announcement of the discovery, Museum Victoria needed a video of the lungfish giving birth - but how to get video footage of a 375 million year old fish?

Melbourne based Reel Pictures turned to Thinglab to create a mesh from a sculpted model (or maquette). The delicate polymer clay sculpt was scanned by Thinglab�s Australian branch with great results using a Mephisto Complete / Rapidform pipeline. The resulting mesh was then textured and animated at Reel Pictures to create the finished clip for the media release.

Inition support Stereoscopic Autodesk Lustre Launch

Inition — Wed, 17 Dec 2008 00:00:00 GMT

With 3D the latest buzz-word in the film industry, software developers are racing to include stereoscopic capabilities in their products and one of the first cabs off the rank is Autodesk. They recently announced Lustre 2009, a color grading digital intermediate package that now grades in, you guessed it, stereoscopic 3D. It�s not just a bolt-on 3D solution, it�s completely integrated into the interface so that anything you can do in 2D can be accomplished in 3D and previewed in realtime 2K.

When they were looking to launch the product with a roadshow, Autodesk came to Inition for hardware support, which we were only too happy to give. The event took place at Sydney�s Grace Hotel on 9th December. After delivering a presentation to the audience on the hardware solutions available from Inition, a True3Di Monitor was made available to demonstrate the possibilities of professional 3D monitoring for post production.

All in all, the roadshow was a great success and we can only applaud as another tool is added to the stereoscopic film maker�s toolbelt.

Inition Supports ESA and NASA in Mars Rover Project

Inition — Mon, 07 Dec 2009 00:00:00 GMT

Inition is proud to support the European Space Agency and NASA on their new Mars Joint Exploration Initiative. The program will launch the first European Mars Rover in 2018 to search for signs of life on the red planet.

Inition has just completed the install of a state-of-the-art Intersense Vistracker at EADS Astrium, the number one European company for space programmes. EADS Astium is developing the Exo (Biology) Mars Rover for the ESA, which continues on from their successful developments for the International Space Station and the Galileo programmes.

Earlier this year, after having considered and dismissed several motion tracking systems as being unsuitable for their Mars yard facility, EADS Astrium contacted Inition with their requirements. Inition's Jeff Ferguson specified an Intersense IS-1200 Vistracker install as suitable, with added flexibility, accuracy, and affordability. Last month, this was installed at the Mars Yard at the EADS Astrium site, and is currently supporting the development of the Rover Navigation functions.

For more information about motion capture systems, please contact Jeff Ferguson.

ShapeWrap III and ShapeHand Open Day

Inition — Mon, 07 Sep 2009 00:00:00 GMT

Take advantage of a great opportunity to see the latest in motion capture suit technology and speak with the manufacturers of the system.

Measurand, the company behind the popular Shapehand data glove system, bring the latest version of their full body motion capture suit, the ShapeWrap III to London on 28th September 2009.

The ShapeWrap III takes the fibre-optics motion capture technology used in the 'Inition Star Product' ShapeHand and extends it to full-body capture for entertainment, science and research. The portability and accuracy of the ShapeWrap III is unmatched with a price to surprise.

Inition will be hosting the hands-on session in our new showroom in Central London. Please call or email to ensure you book your opportunity to test the system for yourself.

Mercedes Supercar goes 3D

Inition — Wed, 11 Aug 2010 00:00:00 GMT

Inition worked with Axis Films and In� to create a content campaign for Mercedes� new SLS AMG in 3D. The film is the centrepiece of a �1 million campaign for the new gullwinged supercar; it features ex-Formula One driver David Coulthard, who drove the car at speeds of up to 165mph along a closed section of the Isle of Man TT course.

In� is an agency that uses freelance editorial talent to create broadcast, digital and print content. In� came up with the concept of filming the car on part of the TT Motorcycle course on the Isle of Man using ex-racing driver David Coulthard. The media taking this film includes Sky 3D, Sunday Times, Metro, Fifth Gear (Channel 5 and Discovery) and Wired.

Geoff Boyle was overall DP on the shoot: "I was brought in to this shoot as the overall DP and stereo consultant/stereographer. I worked with Pete & Jeremy to establish how we should do this and who we should get to supply facilities. Campbell Goodwille and Geoff Harrison were both brought in for additional stereography expertise.�

Andy Millns, Director, Inition commented: �We provided a range of production services supplying one of the main camera systems, and providing technical expertise and stereography. We worked closely with HFS (Helicopter Film Services) who provided the helicopter and stabilised 3D mount and the pursuit vehicle with stabilised arm which took our SI2Ks. It was a great collaboration between ourselves and Axis (On Sight), two of the leading UK suppliers of 3D and we are looking to pool our resources on a number of projects.�

For more details on this exciting 3D project, visit HD Magazine.

MagicSymbol brings hi-tech magic to BBC's Merlin launch

Inition — Mon, 22 Sep 2008 00:00:00 GMT

For the launch of the BBC�s flagship Saturday night TV show Merlin, Inition were briefed to recreate the magic of the show using our MagicSymbol technology, for a joint cinema and website download campaign.

Installed in 10 cinemas across the UK, Merlin MagicSymbol Kiosks wowed thousands of cinema-goers with magical animation and exclusively shot video content featuring actor Colin Morgan in the title role.

Over the 3 week cinema campaign period MagicSymbol was deemed a highly successful campaign when compared to other marketing campaigns in the same environment, with 45% of cinema goers directly interacting with the Merlin MagicSymbol installation. Sample the magic yourself by downloading the software here (PC+webcam+printer required), or on the BBC�s Merlin site.

Take a look at the BBC press release for more information, or for more on MagicSymbol, go to www.magicsymbol.com.

Inition's 3D tour of cutting-edge design and manufacturing establishment

Inition — Tue, 22 Nov 2005 00:00:00 GMT

Opened in September by Sir Terrence Conran, Metropolitan Works is a new state-of-the-art digital manufacturing centre in Central London. To show off the complex, Inition were asked to create a 4 minute stereoscopic tour of the centre's advanced facilities, aimed at inspiring and educating the next generation of digital designers. This is the first stage in a collaboration that will see Inition install a high-specification Duality stereoscopic visualisation suite at the centre's Central London studios. To find out more about Inition's 3D Services please email or call us on +44 (0)20 7613 5004

MicroOptical Displays now available from Inition

Inition — Fri, 31 Jan 2003 00:00:00 GMT

MicroOptical, manufacturers of the World's smallest and lightest head-up displays, sign reseller partnership with Inition. Full range of MicroOptical displays are now available from Inition. SV-3 and SV-9 models available for demo at our London facility.

Inition Motion Capture Open Studio Days: 4th-5th October 2010

Inition — Mon, 06 Sep 2010 00:00:00 GMT

There's a motion capture revolution at Inition this Autumn.

Spearheading the movement are three new products being snapped up by Schools, Universities and TV and Video Game production companies. Each offers new hardware and software that is meeting the needs and capturing the imagination like never before. Motion capture truly is accessable, affordable, and easy to use.

Ascension 3D Guidance - Magnetic Tracking
The popular magnetic tracker now presents Matlab and Motionbuilder drivers in an updated hardware and software package.
Optitrack - Optical tracking (active and passive markers)
Optitrack is treating medium size companies with the gift of affordable, accurate, and flexible optical capture.
Animazoo G7
The leading motion capture suit for live events now streams live into all major web and games engines.

We have moved!

Inition — Thu, 30 Sep 2004 00:00:00 GMT

As many of you who visited us in the past year will have noticed, we were bursting at the seams in our old place! As of September 2004 we have relocated to our new place just around the corner at 79 Leonard Street. Our new spacel feature a new demonstration suite where you can view the largest selection of 3D displays and virtual reality equipment in the UK. More info shortly.

Inition is Moving to New Expanded Premises

Inition — Tue, 11 Aug 2009 00:00:00 GMT

Inition is relocating to bigger premises on 24th August 2009. The Inition team has been expanding rapidly this year with several new staff joining as part of our ongoing expansion to service the increasing demand for 3D services.

Still based in Shoreditch our new home includes production studio, editing suites, a self contained 3D cinema, and a sizeable demo studio dedicated to showcasing, developing and playing with the latest cutting-edge 3D technology.

Inition stage explosive 3D finale to �1million car show

Inition — Wed, 23 Nov 2005 00:00:00 GMT

Inition deployed a number of new technologies for a large-scale stereoscopic 3D projection for the MPH '05 show at Birmingham's NEC and London's Earl's Court. MPH is a unique concept that combines a display of the finest cars on the planet and a stage show hosted by Jeremy Clarkson, Richard Hammond and Tiff Needell. BAFTA award winning set designer John Napier (famed as the set designer of Cats and Les Miserables) again called upon Inition's 3D services after their successful collaboration with stereoscopic sequences in Starlight Express, currently touring the UK.

Inition�s 3D Dragon takes on The Stig at the MPH show 07

Inition — Wed, 24 Oct 2007 00:00:00 GMT

After two years� successful collaboration deploying 3D at the MPH show, Inition are back with their own animated creation: the missile-and-laser-firing, flame-breathing speed enforcement technology of the future! The climactic sequence involves a battle between Inition�s 3D dragon and "The Stig". You�ll have to attend the show to find out who wins�

MPH is a unique concept that combines a display of the finest cars on the planet and a stage show hosted by presenters Jeremy Clarkson and James May.

Dates:
Earls Court, London: 1-4 November 2007
NEC, Birmingham: 8-11 November 2007

Inition return to �1million car show with double the 3D

Inition — Tue, 24 Oct 2006 00:00:00 GMT

Inition are again to deploy a number of new technologies for a large-scale stereoscopic 3D projection at the upcoming MPH '06 show at Birmingham's NEC and London's Earls Court. MPH is a unique concept that combines a display of the finest cars on the planet and a stage show hosted by Top Gear presenters Jeremy Clarkson and James May. Inition have been called in again after the huge success of the 3D sequences at MPH 05. This year there are to be two explosive 3D sequences but you'll have to attend the show to find out more�

Dates:
Birmingham NEC: 26th-29th October.
Earls Court, London: 2nd-5th November.

Inition does the time warp. Bringing old stereo 3D back to life.

Inition — Tue, 28 Oct 2008 00:00:00 GMT

The US navy�s Australian tour was big news back in 1908 - so big that a legendary Aussie pioneering stereographer was there to capture the parades, streamers and unusual propensity for hatwearing of our ancestors. The original stereographs consist of a pair of stereo images that were originally viewed in a simple handheld device to create the 3D effect. 100 years on, many of the images had faded or suffered damage, destroying the stereoscopic effect. Inition Asia-Pacific has restored 40 of the original photographs and repurposed the content so that it can be seen - without 3D glasses - on a Phillips WowVX screen in full 3D for the anniversary of the "Great White Fleet�s" arrival on our shores.

Inition Launch Newsletter #1 Spanning Everything in 3D

Inition — Wed, 09 Sep 2009 00:00:00 GMT

We�ve launched Issue #1 of our regular newsletter spanning everything in 3D - from production and broadcast, to CGI and augmented reality - plus the technology that makes it all possible.

Issue #1 features 3D horror, live broadcast opera, AR Transformers and advertising campaigns for Royal Mail and Bupa. Plus test drive your own BMW Z4!

CLICK HERE to subscribe

CLICK HERE to read Issue #1

Nissan Free Ride Promotional Ski Film

Inition — Thu, 03 Feb 2011 00:00:00 GMT

Project: Nissan Brand Film
Client: Nissan | Boomerang
What we provided: Consultancy, Kit, Crew, Stereography, 3D Post.

Before filming began, Inition adapted a Toshiba Minicam rig to work with a helmet rig for those all important Point Of View shots. Filming began on 3rd January in Verbier and followed two award-winning extreme sports professionals; Geraldine Fasnacht, a Swiss boarding champion and Aurelien Ducroz, a French Skier and free ride champion.

Inition provided a stereographer and 3D rig technician during production and completed shooting on 19th January in Chamonix. Producing the final short film was done on an extremely fast turn around with Inition providing 3D online post and delivering the final 2.5 minute short film and a 30 second trailer on Blu-ray disc the morning of the 21st January.

The promotional content is now being screened on a Nissan truck on its journey around a few major European ski resorts as part of Nissan�s sponsorship of the Free Ride World Tour. The truck houses a 60� 3DTV with a viewing booth and is designed to provide a 4D experience � complete with fresh alpine mountain breezes as you view the 3D footage.

Inition Interactives Open Day November 2010

Inition — Thu, 18 Nov 2010 00:00:00 GMT

You are warmly invited to visit our central London studios for Inition Interactives' annual open days on 23rd to 25th November 2010, where we will be demonstrating some remarkable developments in interactive 3D production and technology. We will be showcasing the technologies below which have been developed and deployed by our Interactives team. To book a time and place, please call Lilit Adamyan on 0207 377 2949 or email lilit.adamyan@inition.co.uk. Directions to our demo studio.

Inition's MagicSymbol technology promotes opening of The O2

Inition — Thu, 28 Jun 2007 00:00:00 GMT

Inition's MagicSymbol technology is being used in its largest roll-out to date, to promote the launch of London's newest and most hi-tech entertainment venue in Greenwich: The O2.

Mobile car-mounted units are visiting busy stations, squares and markets around London for a 5 week period during The O2's launch in June/July 2007. Each of the 500,000 MagicSymbol cards are prize-winning. A third kiosk unit inside The O2 allows participants to redeem their card for a prize voucher. Prizes include 2 for 1 meals, free drinks and cinema, concert and sports event tickets at The O2.

SensAble Omni academic offer: 19/11/09 - 31/12/09

Inition — Mon, 23 Nov 2009 00:00:00 GMT

From 20th November until 31st December 2009, the world's most popular force feedback device is subject to a special offer for academic institutions (excluding Asia/Pacific).

Please note that, because this offer price is set by the manufacturer in USD, any delivery charges will include the manfacturer's ship cost.

The SensAble PHANTOM Omni haptic device enables users to touch and manipulate virtual objects. It is used widely within academic institutions in combination with OpenHaptics developer toolkit to develop the ever-expanding user interface between humans and computers, as well as a wide range of applications including simulation and training, robotics, and third-party development in industries including: robotics; research; training; simulation & visualisation; medical; dental and molecular modelling.

The PHANTOM Omni with OpenHaptics is the most cost-effective haptic device available today and offers a mature hardware and software solution for your professional haptics simulation requirements.

Please contact Inition for further information: kathy.hall@inition.co.uk.

*This is only open to academic institutions. All OpenHaptics software will be available for download after purchase and the price will be calculated in GBP or EURO on a daily rate.

3D Printing Open Day: Friday 28th March 2008

Inition — Tue, 25 Mar 2008 00:00:00 GMT

Inition / ThingLab are to host a 3D printing open day at our London demo studio on Friday 28th March 2008. We will be demonstrating such cutting-edge solutions as the Mephisto 3D scanning engine, the InVision XT 3D Printer and Z Corporation's Zprinter 450, as well as a range of stereoscopic 3D displays and our MagicSymbol augmented reality technology.

3D printing technology enables 3D CAD designs to be �printed� into physical 3-dimensional models. You can see examples of printed models here. If you would like to attend, please contact us to book a place. We are keeping the day informal, and as flexible as possible; you can come and leave as you like, but please let us know how many people will be attending.

Inition debuts Organic Motion markerless motion capture

Inition — Mon, 01 Sep 2008 00:00:00 GMT

Inition is proud to offer to the market the world's first markerless motion capture system. If that wasn't news enough, the system also works in real time, and captures performers or the public in their street clothing.

This innovation truly brings motion capture to the people. Previously the nearest the public might have got to the process was the DVD 'making of' extras for the latest hollywood blockbuster. Now the process that brought Gollum to life in the Lord of the Rings trilogy has been brought down to earth. Companies and individuals with no previous experience can now purchase a system for anything their imagination can dream of.

The Organic Motion capture system, consisting of Stage, BioStage, and OpenStage products, is available right now as a commercial product fully proven in the marketplace.

Please contact Inition for a personal demo of this groundbreaking system.

PERFUME Augmented Reality

Inition — Mon, 14 Jun 2010 00:00:00 GMT

Inition recently created an augmented reality campaign for leading international perfumery Givaudan. Working with Amigo, Inition produced a 3D animation to showcase their perfume and the main ingredients that go into creating the fragrance. The campaign was shown in June on a large screen at Givaudan�s perfume symposium in Cannes.

Using Inition�s MagicSymbol application, the user holds up their invitation card to the webcam to start the animation. A perfume bottle appears and the lid pops off to reveal a misty aroma followed by four of the main perfume ingredients: Mimosa, Bergamot, Iris & Jasmin. All the ingredients then circle the bottle to demonstrate how the fragrance is created and then fall back into the bottle to form the key notes of the perfume. The bottle fades out to reveal Givaudan�s animated logo and strap line �Givaudan � Engaging the Senses�.

Inition Presents PhaseSpace Open Day 17th August

Inition — Wed, 17 Aug 2005 00:00:00 GMT

Inition are pleased to invite you to our central London demo studio on the 17th of August to showcase the latest in optical motion capture technology. The PhaseSpace is a motion digitizer capable of producing superior performance attributes such as system resolution, speed, and measuring range compared to exsisting motion capture systems. If you are interested in arranging a demo on the 17th August, please take a moment to send us a confirmation e-mail or call us on +44 (0)20 7613 5004.

PhaseSpace Full Body MoCap Open Days 23-24th Feb 2010

Inition — Wed, 13 Jan 2010 00:00:00 GMT

On 23-24th February at Inition's NEW showroom, you will have a unique opportunity to have hands-on experience of the Impulse, the latest full body motion capture system from PhaseSpace.

PhaseSpace Impulse
The Impulse system from PhaseSpace offers a uniquely accurate solution for full body motion capture for film and TV production, games animation, and research. Impulse 'cameras' are actually stereo linear sensors that deliver extremely high resolution detection at high speeds.

Active Optical capture for Body, Face, and Hands
PhaseSpace uses unique LED markers, each with their own ID. These Active Optical markers eliminate the marker swap errors and confusion encountered in Passive optical systems. As a result, PhaseSpace delivers cleaner capture with a more streamlined system, allowing you to receive clean data with a minimum of production steps.

To see how your animation pipeline can benefit, or to book your place on the days, please contact Jeff Ferguson.

Philips announce launch of new 42" 3D 'Wow' screen - now available from Inition

Inition — Wed, 08 Mar 2006 00:00:00 GMT

CeBIT 2006, Hanover, Germany � Expanding its product portfolio of 3D displays for the professional market, Philips 3D Solutions introduces its 42� 3D WOW display with enhanced depth performance. Featuring an out-of-screen performance, whereby objects virtually fly in front of the screen, it immediately grabs the attention of the viewer. Philips 3D WOW display is intended for use in media rich environments such as stores and shopping malls to attract the visitors� attention and leave them with an extraordinary and entertaining 3D experience. Now available from Inition - an official distributor of Philips' 3D screens in the UK.

Virtual Pioneers go it Alone

Inition — Tue, 03 Apr 2001 00:00:00 GMT

A team of four technical and creative staff have left Virtual Presence (now Virtalis) in London to found Inition.

Inition appointed official resellers of Planar range

Inition — Wed, 18 May 2005 00:00:00 GMT

Inition introduce new stereoscopic desktop display based on twin SXGA LCD panels and StereoMirror� allowing high-resolution 3D imagery with the use of polarising glasses.

Inition to debut 3D belly dancing at BVE 2010

Inition — Mon, 08 Feb 2010 00:00:00 GMT

Inition have worked in conjunction with Pogo Films and CWPro to bring forward a short 3D film which tutors audiences in the art of belly dancing. The four minute piece, Dancing Dimensions, shows viewers how to dance traditional Middle Eastern style, taking them through several popular moves associated with the genre.

The production took place at Inition�s demo studio which was transformed into a colourful, vibrant Arabian den for the shoot. The footage was shot on Red One cameras mounted on Element Technica�s Quasar rig.

Dancing Dimensions will be presented in the Apple stand at the Broadcast Video Expo on 18th February 2010.

Inition Launch Specialist 3D Production Company Pointy Stick, in Joint Venture

Inition — Wed, 05 Jan 2011 00:00:00 GMT

Event: Inition Launch Specialist 3D Production Company Pointy Stick, in Joint Venture with Director & Creative Technologist Michael Lindsay

3D production services and technology company Inition has joined forces with accomplished director and creative technologist Michael Lindsay to launch Pointy Stick, a new creative-first production company. Pointy Stick is designed to unleash the power of stereoscopic 3D production and help exploit this nascent medium to its full creative potential.

Pointy Stick represents a roster of emerging new talent, bringing together a collection of original and fresh creative minds from around the world, all of whom are already successful within their respective 2D worlds but are forging new paths into S3D work.

Pointy Stick�s commercials director roster includes Fredrik Callinggard whose IKEA commercial Kitchen Dreams won a Gold Lion at Cannes in 2006; Gaute Hesthagen who has a track record in high-end film and commercials; founder Michael Lindsay whose 3D work includes live event content for Unilever brand TIGI and a series of 3D films for De Beers; Mike Brady, who works across music, commercial and corporate video genres and recently directed a 3D ad for Royal Mail; and award winning wildlife duo Deeble & Stone who recently collaborated with Inition to produce a 3D pilot for their feature film Distant Thunder.

http://pointystickfilms.com

Portugal Telecom Rebrand With MagicSymbol

Inition — Tue, 09 Jun 2009 00:00:00 GMT

To unveil Portugal Telecom�s new company branding Arcstream contacted Inition to implement MagicSymbol using a never-before-seen method at a large scale event.

Projected on to a massive 26.9m screen lit using 6 projectors, high quality broadcast cameras were also utilised to allow for maximum integration of MagicSymbol with the AV equipment and sequencing systems.

The event held for Portugal Telecom stakeholders and the media, saw Zenial Bava CEO of Portugal Telecom take to the stage and give various presentations throughout the day before the final unveiling of the company's new logo to audiences of up to 5000 people. Henrique Granadeiro Chairman of Portugal Telecom, along with the board of directors also joined Mr. Bava on stage to experience holding their new logo in augmented reality.

ThingLab Help Redefine 'Printing' for the 21st Century!

Inition — Wed, 02 Jul 2008 00:00:00 GMT

London-based designer Karsten Schmidt approached ThingLab to make a real-life model of letterform code using a Z Corp Zprinter 450 for the August 2008 front cover of visual culture and design magazine PRINT.

"ThingLab were amazingly experienced and helpful", says Schmidt, adding that the process will give readers "a glimpse of the upcoming meaning of the word 'print' in the 21st century".

QinetiQ Commission MagicSymbol for Stand Attractor

Inition — Mon, 04 Aug 2008 00:00:00 GMT

To promote QinetiQ�s new threat-detection and classification software, Optasense�, Inition were commissioned to create 5 MagicSymbol stand attractor animations that would effectively communicate the unique benefits of Optasense when compared to rival systems.

With this in mind the programmers and 3D artists at Inition combined video and audio synched with 3D animation to create eye-catching visuals which effectively drew the crowds to QinetiQ�s stand at the 2008 International Pipeline Exposition held in Calgary, Canada. The event was attended by delegates from around the world.

Inition help The Royal College of Art to unravel the facts about Medieval Jewellery

Inition — Wed, 03 Nov 2004 00:00:00 GMT

The Royal College of Art's Department of Metalwork and Jewellery has just taken delivery of immersive VR technology and a render farm from Inition. The equipment will be used in a project to explore various aspects of the design and use of jewellery in Medieval Northern Europe. The department says, 'We needed to acquire specific hardware and software solutions that required advice from a specialist supplier - we found that at Inition. After detailed discussion the resources we agreed on were delivered and installed by Inition's technical team to fit in with our project timetable. Future development of the project will require the projection of stereo images showing human figures at full-size - Inition have already advised us regarding the technological solution best suited to our needs. '

Inition brings the World's first 3D notebook to the UK

Inition — Tue, 17 Feb 2004 00:00:00 GMT

Launched late last year the RD3D was top of every Editor�s wish list. PC Magazine called it �Truly advanced display technology�, and CNet.com heralded it as �ushering in a new way of looking at computers�. Now Virtual Reality specialists Inition have won sole dealership of the Sharp Actius RD3D for UK distribution.

New Starters Strengthen Inition Team

Inition — Wed, 01 Sep 2010 00:00:00 GMT

As demand for 3D products, services and expertise grows, Inition has made five new appointments this summer to expand the team and meet client requirements. Inition�s Interactive division has hired Producer Mark Peal to manage workflow and oversee the delivery of all interactive projects. Mark previously worked at Phillips amBX Division where he was responsible for third party creative management.

Stephen Gaukrodger also joins the Interactive team as Software Developer and will be developing Inition�s augmented reality software MagicSymbol and working across a wide range of interactive projects. Stephen�s specialism is in Advanced Human Interfaces and his background includes creating 3D interfaces for air traffic control and building 3D simulators for motorised wheelchairs.

Bolstering Inition�s 3D Production division is Peter Collis who joins from leading camera equipment specialist Panavision. Peter now heads up Inition�s 3D Camera Maintenance, overseeing the rental kit and attending shoots.

3D Artist Jason Harding joins the team from multimedia company Nikid where he worked for clients such as Absolut Vodka, British Gas and Prada. Jason has already put his talents to use on a project we did for Castrol, providing 3D illustration, animation and motion graphics.

Paul Armand comes on board as 3D Printing Consultant and will work alongside Robert Jeffries in Thinglab, Inition�s 3D printing and scanning services division. Paul has been printing 3D models for designers and architects since 2007 and is looking forward to getting more involved in 3D scanning, Haptic device operation and of course rapid prototyping.

Meet the full team here.

3D Roller Coaster Ad for Extreme Game Show

Inition — Sun, 25 Apr 2010 00:00:00 GMT

Inition worked with Red Bee Media to produce a 3D advert for new celebrity game show �Scream If You Know The Answer�. The advert replicates the experience of a rollercoaster ride and incorporates the adrenaline-fuelled theme of the quiz show.

�Scream If You Know The Answer� is new to UKTV's Watch channel and features celebrities battling it out quiz show style whilst being flung around on a variety of Thorpe Park rides.

Inition shot the footage on the Colossus ride at Thorpe Park. The camera system was secured to the front of the ride using a mounting system designed and built by Extreme Facilities. The recording equipment was housed inside a test dummy to comply with health and safety requirements. The 3D footage was then finished using Inition�s Iridas SpeedGrade system.

The 3D advert screened in cinemas nationwide, to coincide with the release of 3D film 'Clash of the Titans'. The advert will also be shown during Sky's 3D football matches at 1,200 pubs.

White Rose 3D

Inition — Fri, 19 Jul 2002 00:00:00 GMT

Inition provide 'White Rose Visualisation Centre' real-time stereoscopic projection suite for the Department of Earth Sciences at the University of Leeds.

Mail in the Digital Age

Inition — Wed, 29 Jul 2009 00:00:00 GMT

Royal Mail launched the first-ever integrated 3D campaign to demonstrate to advertisers and agencies the power of running combined direct mail and digital campaigns. Devised by Proximity London, �Mail in the Digital Age� explains this effective combination in a mail shot to 3,000 advertisers containing anaglyph glasses and an invitation to watch the 3D film online.

The 60-second 3D film features two synchronised rhythmic gymnasts. Produced by Film38 and director Mike Brady with technical expertise, kit and post production by Inition, the film highlights the enhanced impact of the two channels working together. It was shot entirely in slow-motion using Inition's Silicon Imaging System, a ground-breaking fully-integrated 3D camera system on a mirror-based rig. On-line post was completed on Inition's SpeedGrade 3D finishing suite. Watch the film here: http://www.add-a-dimension.co.uk.

Inition's groundbreaking mobile 3D cinema gives RSPB wings

Inition — Tue, 20 Apr 2004 00:00:00 GMT

VR industry leaders Inition have created the world's first mobile, 3D cinematic campaign for the RSPB. Launched in Cardiff Bay on the 7th of April, this groundbreaking project will tour the country for the next three years, allowing viewers to experience life through the senses of a bird of prey, surfing air currents and slicing through thermals with added stereoscopic thrust.

Inition win contract to supply RSPB with stereoscopic cinema and content

Inition — Wed, 26 Nov 2003 00:00:00 GMT

Inition team up with Masters Exhibitions and shows to supply the Royal Society for the Protection of Birds (RSPB) with a mobile stereoscopic cinema experience. Touring Wales from April for the next two years the latest High Definition 3D stereo graphics and surround sound will give the expected 150,000 visitors a taste of the extraordinary abilities of Welsh birds.

3D Rugby wins MAA Best Award 2011

Inition — Thu, 31 Mar 2011 00:00:00 GMT

The O2 3D Rugby broadcast produced by Inition has won the Marketing Agencies Association award for Best Communication Campaign Featuring Experiential. Inition worked with O2, Archibald Ingall Stretton and SIS Live to shoot the matches for the UK �wide 3D cinema broadcast of England�s home games.

PR coverage from the 3D broadcast and broader campaign created more than �2.4m of equivalent media spend across the world. And the campaign paid back immediately with �250,000 worth of tickets sold to O2 customers. Over 20,000 O2 customers shared the experience and it was a great fit for O2�s brand.

Samsung showcase MagicSymbol� at the Turin Winter Olympics Torch Relay 2006

Inition — Thu, 19 Jan 2006 00:00:00 GMT

Presented for Samsung at the Turin Winter Olympics Torch Relay 2006, MagicSymbol� is the next generation of 'reveal' technology, providing a unique competition experience inviting multiple players to show their cards to a camera mounted alongside a screen. Move and spin the card around, and an animated model, or "magic symbol", stays glued to the surface.

Inition�s MagicSymbol� system uses tried and tested Augmented Reality technology, combined with consumer displays, camcorder and a standard Windows PC to create a compelling interactive effect.

Inition 3D Scanning and 3D Printing Open Day 2005

Inition — Wed, 25 May 2005 00:00:00 GMT

Inition are pleased to invite you to our central London demo studio on July 12th for a day showcasing the latest in 3D scanning, 3D printing and stereoscopic display technology. For more info click here If you are interested in attending this event on July 12th please take a moment to send us a confirmation e-mail. For directions click here

Hippocampus is the Latin for Seahorse

Inition — Thu, 31 May 2001 00:00:00 GMT

We were proud to be selected to work on an awareness raising campaign at the Seahorse Ball for The National Society for Epilepsy.

Sensics Xsight HMD Open Day - 14th Jan 2010

Inition — Fri, 08 Jan 2010 00:00:00 GMT

On Thursday 14th January 2009 at Inition�s NEW showroom, we are pleased to offer the opportunity to get hands-on experience of one of the leading HMDs available in today�s 3D market: the full-HD xSight 3120-1 offers a previously unattainable combination of panoramic field of view, high resolution and lightweight design.

This is a rare opportunity to experience the only HMD offering a field of view approaching that of the human visual field. To ensure your place at the Open Day please contact Kathy Hall.

Sensics Inition Open Studio Days: 6th-7th October 2010

Inition — Tue, 14 Sep 2010 00:00:00 GMT

On 6th � 7th October at Inition�s showroom, you will have the opportunity to have hands-on experience of the latest developments in professional HMDs from Sensics.

�We identified a market need for a professional grade, high-performance HMD that is simple to buy, simple to integrate and simple to use�, says Yuval Boger, CEO of Sensics. �The zSight answers these market needs with innovative features at a compelling price�.

For two days we will have on site Jason Kaplan from SENSICS with the brand new plug-and-play SENSICS zSight� Integrated SXGA HMD, the SENSICS xSight� Panoramic HMD with new optics and the latest in wireless technology, SENSICS Low-Latency, High-Def Wireless Video Link.

Inition Helps Develop Robotic Hand for MoD

Inition — Mon, 19 Oct 2009 00:00:00 GMT

Inition recently assisted Shadow Robot Company in the development of a robotic hand for the Ministry of Defence.

Inition supplied the motion capture equipment and expert advice to help Shadow Robot develop the teleoperation for their Motor Hand. The complex robotic hand allows bombs to be defused remotely over a wireless connection.

The Ministry of Defence has been testing the equipment for the past 6 months and is excited by the possibilities provided by the Robotic Hand technology, which could see active duty in the new year.

There is great interest in further utilisation of the system for handling of other hazardous materials in the medical and nuclear fields. Far-reaching uses also include repairs to space vehicles and particle accelerators. For more information on how Inition can help in these areas, please contact Jeff Ferguson

New 3D laptop from Sharp

Inition — Thu, 23 Oct 2003 00:00:00 GMT

Taking autostereoscopic technology to its next logical progression, Sharp Systems of America have released a notebook PC with an LCD display capable of producing '3D without glasses'.

3D Event at Shepperton Studios

Inition — Tue, 15 Jan 2008 00:00:00 GMT

A 3D workshop and demonstration will be held at Shepperton Studios on the 25th & 26th January 2008, showcasing Inition�s 3D acquisition and display equipment. The event is to show programme-makers and technicians all aspects of 3D production including acquisition, post production, special FX and display. It will be jointly presented by Axis Films, Axis Post, Can Communicate, Inition, Quantel and Shepperton Studios.

To register for the event, please visit this link.

The3DFirm Completes World First Live 3D Satellite Transmission

Inition — Mon, 17 Mar 2008 00:00:00 GMT

On Saturday March 8th Inition, in conjunction with The 3D Firm, staged the world�s first live 3D screening of an international sporting event: the Six Nations Rugby match between Scotland and England. The match was beamed live from Scotland to a venue in West London in front of an invited audience of industry and press. A number of new 3D technologies were deployed at both the game and the screening venue.

The3DFirm worked with BBC Resources to produce the 3D transmission from 3 stereo camera positions which were sent via satellite to the London venue. More details here.

The3DFirm is a European-based alliance between Axis, Inition and Can Communicate, formed to provide a comprehensive solution for delivering high quality stereoscopic 3D experiences that entertain, influence and engage audiences.

Inition in Australia's Historic First Live Broadcast

Inition — Fri, 04 Jun 2010 00:00:00 GMT

In an Australian first, the Socceroos game on May 24th against the New Zealand All Whites was the first 3D programming to hit Australian TV screens. A fitting tribute to Australia�s premier football team, the friendly match at the MCG was a great send-off to the team as they leave to begin their World Cup campaign in South Africa.

The game was captured using 5 Element Technica Camera Rigs � 5 at pitch level, and 1 in the stands. Inition worked with Panavision to pull together the 3D camera systems and crewing as well as consulting on the 3D graphics and convergence pulling during the match.

The signals from the cameras were mixed live in the OB van provided by Global Television and transmitted live to air. Inition�s SB-1 Stereobrain Processors were used for monitoring and encoding the signal for broadcast. The broadcast also made use of the brand new Sony MPE-200�s tracking and stabilization boxes ahead of their debut on the World Cup in South Africa. Used on most camera positions, the MPE-200�s stabilize zoom tracking for the rigs with variable focal lengths.

Thanks for visiting our stand!

Inition — Wed, 15 Sep 2004 00:00:00 GMT

We caused quite a stir at PLASA with our new range of autostereo screens from Opticality (formerly X3D) and Stereographics. The attention they received certainly confirmed our beliefs as to their attention grabbing potential. For details of the models we had on show, please use the links below. If you would like another demonstration to discuss how Inition's creative team can turn your 3D ideas into reality then get in touch on 020 7613 5004 or inition@inition.co.uk.

Inition to show wide range of Autostereoscopic screens at PLASA 2004

Inition — Mon, 02 Aug 2004 00:00:00 GMT

For a chance to see a wide range of autostereo screens in action, you can visit us at PLASA in Earl's Court, London between 12-15 September. We will be showing off several models from Opticality (formerly X3D), Stereographics, and Sharp on stand JJ25.

Starlight Express... The 3rd Dimension

Inition — Tue, 01 Feb 2005 00:00:00 GMT

The UK tour of Andrew Lloyd Webber�s Starlight Express is the country�s first touring theatre production to feature 3D film, thanks to a stereoscopic video projection system supplied by London based 3D specialists Inition.

Inition pioneer use of 3D film in Broadway Musical

Inition — Fri, 24 Jan 2003 00:00:00 GMT

Inition Supply World's brightest digital stereoscopic 3D projection system to Troika Entertainment for a new touring production of Andrew Lloyd Webber's 'Starlight Express'. The Starlight Express 3D Film is now playing on a 16 month US tour. Cities visited so far include Chicago, Houston and Atlanta.

February 20th-24th 2006: Stereoscopic Open Week

Inition — Tue, 31 Jan 2006 00:00:00 GMT

Inition are to host a week-long �open-house� event enabling end users to try some of the latest stereoscopic 3D
visualisation hardware on the market. Click on the link below for more information.

Live 3D Surgery Broadcast

Inition — Thu, 27 Jan 2011 00:00:00 GMT

Project: Mattu Initiate Surgical Training via Live 3D Broadcast
What we provided: Consultancy, 3D Camera & Projection Equipment, Motion Tracking

Mattu, the internationally recognised centre of excellence for teaching innovative laparoscopic surgical techniques, initiated a live stereoscopic broadcast to a training facility which incorporated cutting-edge motion tracking technology to record the exact movements of the surgeon.

Inition provided consultancy and equipment for the scope of the project including projection equipment, motion capture devices and technical expertise. For the live stereo surgery Inition provided a 3D Panasonic camera, Sony and JVC displays and an Endoscopic camera which were integrated with the LG CF3D projector in the viewing room. The audio-visual presentation enabled the doctors to talk to the students throughout the surgery whilst they viewed the operation in 3D just as the surgeon sees it.

Inition showcase interactive work at Tate Britain�

Inition — Wed, 11 Apr 2007 00:00:00 GMT

Inition were asked to participate in a showcase of progressive art at Tate Britain in London as part of the Cybersonica festival. Inition presented an interactive installation running on the Philips 20" autostereoscopic display on Friday 6th April, 6-10pm.

Also as part of the festival, Inition are to show MagicSymbol at the Kinetica Museum in Central London for a six week exhibition of cutting-edge digital art from Thursday, 17th May to Saturday, 30th June 2007.

Inition display new technologies at TCT 2007

Inition — Mon, 06 Aug 2007 00:00:00 GMT

Inition's 3D printing and scanning department, ThingLab, showed off the Mephisto 3D Scanning Engine and the Z Corp Zprinter 450, as well as the Philips 3DWOW screen and Inition's MagicSymbol technology, at TCT 2007.

TCT 2007 was a major rapid product development & manufacturing event focused on providing solutions for accelerating products to market. This event showcased over 100 of the latest solutions from this sector backed up with real world examples of the benefits of adopting the technologies, and took place at the Ricoh Arena, Coventry, on September 26th and 27th 2007.

TCT Magazine go through the doors of Inition

Inition — Tue, 04 Sep 2007 00:00:00 GMT

Inition were featured in the August edition of TCT Magazine: the number one rapid product development and rapid manufacturing resource.

The article, written by Alex Minchella, states that "if they have not heard of it then it is probably not out there yet, but when it does emerge Inition will probably be among the first to know how it works and how it can help you".

'White teeth.. and Jaws please'. Latest i-glasses ideal for in-chair patient distraction.

Inition — Sat, 24 Apr 2004 00:00:00 GMT

VR specialists Inition introduce i-glasses Pro for the very latest in in-chair entertainment. Unlike their chunkier predecessor the next generation i-glasses are small - a feather-light 200g - with twice the resolution of a standard TV, a wraparound screen equivalent to 80 inches of display and full stereo sound for superior client comfort, distraction and relaxation.

3D Circus Show Broadcast Live From London to Tel Aviv

Inition — Thu, 30 Sep 2010 00:00:00 GMT

Israel�s largest tele-communications group Bezeq, hosted a live performance on London�s Southbank over the bank holiday weekend which was broadcast live in 3D on a fixed line, to Tel Aviv. Organised by Promarket, the live show consisted of acrobatic performances from the Chinese Circus and was screened in front of the general public at Tel Aviv harbour to promote the capabilities of Bezeq's new broadband the �next generation network� (NGN).

Inition and Done and Dusted (a DCD Media Company) collaborated to film the event in 3D featuring jugglers, acrobats, street performers and musicians. The live transmission was the first to use Telegenic�s brand new 3D OB Truck and was broadcast on two giant screens at the Tel Aviv Harbour.

The event gave live audiences in Tel Aviv a 3D perspective of the action unfolding in London and was watched by over 100,000 people and was also covered by national press and media.

Ran Guron, VP Marketing at Bezeq said: �We wanted to showcase the power and capabilities of Bezeq's advanced Web technology. To bring one country to another in 3D using the NGN broadband demonstrates our world leading ultra high speed internet service.�

Andy Millns, Director at Inition commented: "Our first collaboration with Done and Dusted proved a great success with over 24 hours of live 3D transmissions over the weekend. It was also great to work with Telegenic again after our first 3D collaboration at Abbey Road Studios over a year ago."

Simon Pizey, Managing Director of Done and Dusted commented: �It was great to do our first collaboration with Inition in what we hope will be the start of a lot of multi camera 3D shoots over the next year.�

Are you smarter than a ten year old?

Inition — Thu, 19 Nov 2009 00:00:00 GMT

BSkyB commissioned a broadcast-compliant 3D version of Noel�s Are You Smarter Than A 10 Year Old? Indie Twofour employed a specialist production team including Inition for the hour-long stereoscopic version of Sky 1�s gameshow, which includes real contestants, prize money and on-screen graphics.

This production will form part of Sky�s efforts to build up a library of 3D content. The one-off full episode 3D shoot took place on Thursday 20th August at BBC TV Centre as part of the schedule for the standard version of series three of the show.

The shoot consisted of five 3D rigs provided and rigged by Inition, including two mirror rigs on technocranes, two fixed mirror rig positions and a side-by-side rig using HD minicams. The 3D elements were engineered via an outside broadcast unit, provided by Telegenic, with graphics added in post-production. Inition worked with Nineteen Fifteen, to provide technical production, stereographers and 3D camera assistant for Twofour and Sky. Inition's Andy Millns was the supervising stereographer on the shoot.

Thinglab Australia Now Open!

Inition — Wed, 09 Jul 2008 00:00:00 GMT

The Australian branch of Inition�s premier 3D scanning and 3D printing service is open for business and is already a busy hub of activity. With some of the most powerful and flexible scanning solutions available in-house, Thinglab can scan objects ranging in size from a coin to a car, from a fingerprint to an entire person.

The finished meshes are of the highest quality, very detailed, clean and even. See www.thinglab.com.au for more details, or visit our gallery for some example models. To find out more please contact us at thinglab@inition.com.au.

3D on the Vegas Catwalk for TIGI Bed Head's Global Launch

Inition — Wed, 04 Oct 2006 00:00:00 GMT

Inition provided the 3D expertise for TIGI Bed Head's Global Launch Event in Las Vegas, supervising the 3D shoot, providing 3D filming equipment and overseeing the projection and playback at the event. The project was produced by 16oz, a London-based production company and consisted of over 30 minutes of high-definition 3D. Inition worked closely with 16oz on all aspects of the 3D and produced 5 minutes of computer generated content as part of the film.

The event was held at the Mandalay Bay Convention Center in September 2006.

Inition Bring Mass Interaction to Top Gear Live

Inition — Mon, 10 Nov 2008 00:00:00 GMT

This year�s Top Gear Live show hosted by Jeremy Clarkson was given an interactive makeover with help from Inition, allowing the audience to participate directly in the show for the first time.

We have worked closely with the show's producers for the last three years, bringing cutting edge technology to the show. Previously we have been responsible for the large-screen stereoscopic 3D section of the show, last year creating a 3D animated dragon to do battle with the Stig (the show�s in-house driver). This year, we decided to pitch something completely different: giving the five thousand strong audience a chance to participate directly in the show.

Two elements were devised that would allow the audience to vote on the coolest cars and try their skills in a timed lap around the legendary Top Gear track. Who wouldn�t jump at the chance to beat the lap time of Lewis Hamilton or Jamie Oliver or have their say on what they thought of the Morgan AeroMax?

World's Largest Interactive Live Audience Car Game

Inition — Wed, 25 Nov 2009 00:00:00 GMT

Top Gear Live, the action-packed live version of the TV show, launched the first leg of its World Tour at Earls Court London this month alongside MPH The Prestige & Performance Motor Show. This year visitors can test drive two of the world�s hottest supercars using interactive technology produced by Inition, in what will be the world�s largest mass audience participation driving game.

The technology allows the audience to collectively compete in a racing car game live on two large screens. Vehicles are controlled by audience members individually holding up red or green cards to collectively steer either left or right. Speed is controlled by how much noise each side generates � the louder the audience shouts the faster the cars go.

Inition Bring Mass Audience Interaction to Top Gear Live

Inition — Thu, 25 Nov 2010 00:00:00 GMT

Project: Interactive Cool Wall for Top Gear Live World Tour
Client: Top Gear
What we provided: Platform for live audience interaction

Top Gear Live, the action-packed live version of the TV show, launched the first leg of its 2010 World Tour at Earls Court London earlier this month. This year the live show has been given another interactive makeover by Inition featuring a Mobile SMS Text competition and an interactive Cool Wall where the audience can rate cars and post comments.

The text-based competition is hosted by Inition and enables the crowd to text in answers to questions posed on the big screens on stage for a chance to win prizes. Top Gear�s Cool Wall also allows the audience to vote on whether cars are "cool" or "uncool" and post live comments which the presenters interact with. Inition also provides on-hand technical expertise to the International show which will play to over 300,000 spectators across seven cities around the world in the forthcoming months.

On previous shows Inition has worked with the show's producers to create a 3D animated dragon to do battle with the Stig. Last year Inition created the world�s largest mass audience participation driving game consisting of two on-screen supercars which were collectively steered left or right by audience members holding up red or green cards, with speed controlled by how much noise each side made � the louder the audience the faster the cars go.

This is now the fifth year in which Inition has collaborated with Top Gear Live to bring cutting edge interactive technology to the show format. Inition is involved at every stage of the project from concept development through to technology provision, customising software, content creation and programming. Full details and locations here: http://live.topgear.com/.

Top Trumps Leaps into 3D Action

Inition — Tue, 30 Jun 2009 00:00:00 GMT

Popular children's card game Top Trumps launched its first ever 3D collection at Hamleys Toy Store, London. The new 3D packs use Inition�s MagicSymbol technology and extends game play to an interactive on-screen experience.

Players simply hold the cards in front of a web cam and MagicSymbol technology unlocks immersive 3D augmented content, posing new questions and displaying live stats as the player interacts with the computer. The first Top Trumps game to go 3D was Bugs where a life-size tarantula literally jumps out of the players hand. Inition did all the 3D CGI work and animated the characters to enable user interaction and control.

3D versions of Horrible Histories, WWE (World Wrestling Entertainment), Transformers 2, Star Trek, Ben 10 Alien Force and Spongebob Squarepants are out next.

Toyota MagicSymbol Promotes Hybrid Technology

Inition — Tue, 13 Jan 2009 00:00:00 GMT

Toyota have deployed Inition�s MagicSymbol technology at the Sydney Motor Show to reveal the inner workings of their hybrid cars. With a brief to create an engaging experience that would convey the benefits of hybrid vehicles, Inition worked with marketing agency George P. Johnson to create a range of MagicSymbol animations describing the many advantages of Toyota�s Hybrid Synergy Drive.

The results were so impressive Toyota elected to use MagicSymbol as part of the "media reveal" which included Australia�s first look at the new Hybrid Camry. Displayed on a massive four metre screen, up to five hundred journalists were able to view the inner workings of a Toyota Prius interactively displayed using MagicSymbol technology.

MagicSymbol Utilised to Promote Toyota IQ

Inition — Mon, 06 Apr 2009 00:00:00 GMT

For the promotion of the new Toyota IQ Inition worked with digital agency Glue to create an interactive experience that engaged viewers.

Further development of MagicSymbol enabled the campaign to utilise new features, more effectively communicating Toyota�s brand message. To convey how much had been packed into the new IQ, an exploded view using over 200 separate parts of the IQ was animated, and in the end product, activated by rotating the card in front of the camera. To create the sensation of driving Inition set the directional tilting of the MagicSymbol card to enable the user to drive the IQ in a road setting that supports the dynamic visuals of Toyota�s new IQ campaign.

Inition Copy National Trust Paving

Inition — Fri, 01 Apr 2005 00:00:00 GMT

Paving specialists Marshalls are producing � for the first time ever - perfect replicas of historic National Trust flagstones, thanks to 3D scanning technology provided by Inition. The scans are to be used to create unique moulds for specially coloured concrete. Inition have supplied and installed a bespoke 3D scanning system to capture the unique pitted and ridged surface of protected flagstones, in some of the National Trust's finest properties. Read press release here

Motion Capture in Action.

Inition — Tue, 31 Jul 2007 00:00:00 GMT

University of Westminster M.Sc. students recently completed a course using a Vicon Motion Capture system installed by Inition. Jeff Ferguson, Inition's motion capture expert, was guest lecturer and assisted students with the 6 x MX13 Camera setup.

Students worked on the Advanced Animation module over May 2007 and became familiar with the workflow of Vicon IQ software and Autodesk MotionBuilder. Using these software tools and capture the students performed themselves, animation takes were processed and used to drive original 3D characters.

Inition's AR Hoodie featured in Wired Magazine

Inition — Fri, 08 May 2009 00:00:00 GMT

When Wired magazine asked Inition to create an augmented reality animation for them, we made them a virtual MagicSymbol hoodie, which was featured in the magazine recently.

To read the article and try out the hoodie demo yourself click here.

Inition Help Put the 'Wow Factor' into Philips 3D Commercial

Inition — Wed, 16 Jan 2008 00:00:00 GMT

Inition helped to shoot footage and convert the 2D material into 3D depth maps on Philips' latest commercial for their WOWvx technology. Offering enhanced depth performance and exciting out-of-screen effects, this technology is utilised in both the Philips 42" 3DWOW and the Philips 20" WOW screens.

To download the ad, please click here and click on "WOWvx_brand.s3d" (viewing requires Philips screen)

Inition present world first product: the WOWzone no-glasses 3D video wall

Inition — Mon, 03 Sep 2007 00:00:00 GMT

Following on from Inition�s world-first installation of an autostereo (no-glasses) 3D video wall in London in 2005, Inition are excited to launch the WOWzone from Philips in the UK. Consisting of a 3 x 3 wall of nine 42� 3D displays, the WOWzone takes no-glasses 3D to its largest size to date.