Inition have supplied the world’s first glasses-free 3D video wall including bespoke stereoscopic content for the flagship Gizmondo store in central London.

Gizmondo is the ultimate multi-entertainment handheld, featuring an arsenal of functionality like gaming, messaging, music and movie playback, a digital camera, and GPS – which can be used for satellite navigation, location-based services, even gaming.

The sleek Regent Street store, opposite Hamley’s toy shop, boasts a giant video wall featuring spinning and rotating monochrome 3D images which leap out at you in 1280 x 768 resolution - without the usual need for unwieldy 3D eyewear.

Inition provided the store with 9 SynthaGram 40” autostereoscopic displays for the 3 by 3 tiled video wall. The StereoGraphics SynthaGram is an exceptionally clear, bright and crisp 3D monitor. It is ideal for public places, like the Gizmondo store, because it has wide viewing angles and requires no special lighting.

"We are delighted to provide the technology for this exciting endeavor at the Gizmondo flagship store," said Founder and Chief Technology Officer Lenny Lipton for StereoGraphics. "3D visual displays hold tremendous promise for the marketing and advertising industries."
Inition’s team of dedicated 3D artists produced a screen specific stereoscopic animation of the Gizmondo unit and logo for the video wall. Inition also supplied and installed the playback system - a rack of 9 computers – which drives the animation.

“This is important breakthrough for 3D technology and we are proud to be at the forefront,” said Stuart Cupit, MD Inition.

 

Notes for editors

Inition (www.inition.co.uk) was formed in 2001 by Stuart Cupit, James Gant, Chris Sutton and Andy Millns. The team has a passion for 3D graphics and provide a range of virtual reality and stereoscopic solutions, including autosteroscopic screens, bespoke interactive 3D experiences, motion capture, virtual reality hardware integration, 3D object digitizing and 3D project consultancy. Inition have worked with the RSPB, P&G, the NHS and the London Metropolitan Police

The Gizmondo store opens on 19th March and can be found at 175 Regent Street.

Gizmondo Europe Ltd. (www.gizmondo.com) is an owned subsidiary of Tiger Telematics Inc (TGTL) and is the maker of Gizmondo, a next-generation mobile entertainment device. Launched in 2004, the gaming device includes built-in music, video, messaging and picture functions and GPS.

Tiger Telematics (www.tigertelematics.com) is a designer, developer and marketer of mobile telematics systems and services that combine global GPS functions and voice recognition technology to locate and track vehicles and people down to street level in countries throughout the world. The systems are designed to operate on GPS and are currently being marketed to GSM current and potential subscribers, primarily by the company’s United Kingdom based subsidiaries.

Contact Details

For press information email press@inition.co.uk

For further information contact Chris Sutton / Andy Millns – Tel +44 (0)20 7613 5004 – Email chris.sutton@inition.co.uk / andy.millns@inition.co.uk

Inition ltd – 79 Leonard St, London EC2A 4QS - UK - Tel +44 (0)20 7613 5004 - Fax +44 (0)845 345 2737 - Email:inition@inition.co.uk